Senior Content Writer / Communications Specialist (Kolkata-Based)

About the Role

We are seeking a

Senior Content Writer & Communications Specialist who can anchor public communication in the written word, turning complex policy and current affairs into narratives that connect with citizens across districts and demographics.

Key Responsibilities

• Write

review content, campaign copy, and public communications rooted in West Bengal’s current affairs and governance.

• Translate policy notes, press releases, and scheme briefs into

simple, people‑facing copy in Bengali & English.

• Develop scripts, taglines, and creative copy for

advertisements, social media campaigns, and visual content

.

• Manage narrative consistency across platforms to ensure accuracy, sensitivity, and alignment with government communication protocols.
• Ideate and execute social media strategies that amplify reach and engagement across Facebook, Instagram, X, YouTube, and WhatsApp.
• Deliver rapid‑response content during political announcements, events, and launches.
• Collaborate with design and video teams to ensure copy and visuals work seamlessly together.

Requirements • 4+ years of experience in content writing, communications, or public affairs.

• Fluency in Bengali (mandatory) and English.
• Strong grasp of

West Bengal’s political and socio‑economic current affairs

.

• Proven ability to simplify technical/policy language for the public without losing accuracy.
• Experience in

advertisement copywriting, communications visualisation, and social media content creation

.

• Editorial judgment, attention to detail, and creative flair in communication.