Social Media Marketing Manager

Company Description Prishth Technosoft was founded to address the shortage of high-quality study materials and test preparation platforms. The company is committed to building an accessible, effective learning environment for learners across different segments. A dedicated team works continuously to improve the platform and align it with the organization’s mission and vision. Prishth values feedback and engagement from its community, encouraging learners and partners to connect and share their ideas.

Role Description The Social Media Marketing Manager will oversee Prishth’s presence across social media platforms, ensuring consistent, engaging communication with learners and stakeholders. This full-time, remote role involves planning and executing social media campaigns, managing daily posting schedules, monitoring performance analytics, and optimizing content for reach and engagement. The manager will collaborate with content and product teams to align social media messaging with overall marketing and brand goals. Responsibilities also include responding to audience interactions, testing new content formats, and staying informed about trends in digital marketing and education technology.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow multi-platform presence.
• Candidates should possess skills in Content Strategy and Digital Marketing to plan campaigns and integrate social activity with broader marketing initiatives.
• Candidates should possess excellent Communication skills to craft clear messaging and engage effectively with online communities.
• Candidates should possess proficiency with social media analytics tools, scheduling platforms, and basic performance reporting.
• Relevant experience in education technology, online learning, or test preparation platforms is beneficial.
• A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines is essential.