Digital Marketing & Communications Executive

Location

Gurugram, Sector 42-43, Haryana

Employment Type

Full-Time | On-Site

Experience

2-3 Years Working

Days

6 days a week

Company Description

Indsource International is a leading Buying House based in Gurugram, India, specializing in home, lifestyle, and fashion products. Our extensive range includes soft lines, such as textiles for home, bath, kitchen, and floor, as well as hardgoods like handicrafts, lamps, furniture, and more.

We offer a smooth and buyer-friendly buying experience for customers worldwide, sourcing products from the Far East and providing services such as price negotiations, product design and development, quality control, and shipping planning. With a branch office in the UK, we combine Indian hard work and beautiful products with Western efficiency and quality.

About the Role

We are looking for a

Digital Marketing & Communications Executive

who can manage day-to-day digital marketing activities while supporting the company's content, social media, outreach, communication, and brand-building initiatives.

This role is suited to someone who combines

strong writing and communication skills with hands-on digital marketing execution

.

Key Responsibilities

• Manage and grow the company’s presence across LinkedIn, Instagram, Facebook, Pinterest, and other relevant platforms through

content planning, copywriting, publishing, scheduling, and coordination with creative teams

.

• Drive

community engagement, brand consistency, reach, and performance

by monitoring interactions and trends, identifying growth opportunities, and preparing periodic social media reports.

• Create and manage

high-quality content and marketing communication

across websites, blogs, social media, emailers, newsletters, brochures, company profiles, presentations, campaigns, and other collateral.

• Develop

headlines, taglines, hooks, CTAs, and campaign messaging

, while translating business/technical information into clear, engaging content.

• Conduct

keyword research

and develop SEO-friendly blogs and website content using relevant keywords, headings, internal links, and CTAs.

• Implement

basic on-page SEO

, identify opportunities to improve website content and search visibility.

• Plan and execute digital campaigns

, including campaign concepts, messaging, content calendars, and communication plans.

• Coordinate with

management, sales/business development teams, and external partners

to ensure timely execution.

• Track

campaign performance, engagement, and outcomes

, prepare post-campaign reports, and identify learnings to improve future

lead-generation and brand-awareness campaigns

.

• Lead

business and ecosystem outreach

by identifying, engaging, and building relationships with relevant stakeholders, partners, organizations, associations, brands, professionals, and potential collaborators.

• Marketing-led business development

through lead generation, market research, prospect identification, LinkedIn outreach, and development of targeted sector-specific campaigns.

• Build and maintain

prospect and lead databases

, draft introductory communication and follow-ups, and coordinate qualified leads with the sales/business development team.

• Track

lead sources and conversion progress

, while supporting proposals, presentations, and other business development communication.

• Develop and manage

email campaigns and newsletters

, including subject lines, engaging copy, CTAs, and lead-nurturing communication.

Required Skills

• 2–3 years’ experience in digital marketing, content, social media, communications, or outreach.
• Excellent written and verbal communication with strong English copywriting skills.
• Hands-on experience in social media, content marketing, LinkedIn marketing, SEO, email marketing, and campaign execution.
• Strong research, stakeholder management, organization, and follow-up skills.
• Basic understanding of analytics, reporting, and lead generation.

Tools

Canva/Adobe | Meta Business Suite | Google Analytics | Generative AI Tools| Email Marketing Platforms