Social Media Marketing Manager

Company

Crafting Memories

Location

Dehradun, Uttarakhand (Work from Office)

Experience

Minimum 2 Years

Salary

₹30,000 – ₹40,000/month (In-Hand)

Employment Type

Full-Time

About Crafting Memories

Crafting Memories is a growing brand dedicated to preserving life's most precious moments through handcrafted 3D impressions and personalized keepsakes.

We are looking for a

creative, hands-on, and result-oriented Social Media Manager

who can independently manage social media, create engaging content, shoot and edit reels, execute influencer collaborations, and drive measurable brand growth.

Key Roles & Responsibilities

• Social Media Strategy:

Plan and execute strategies across Instagram, Facebook, YouTube, and LinkedIn.

• Content Planning & Execution:

Independently manage content calendars, reels, stories, posts, and campaigns.

• Reels Shooting & Editing:

Conceptualize, script, shoot, and perform basic editing of reels and short-form videos.

• Creative Direction:

Take end-to-end ownership of content creation and coordinate with designers or editors when required.

• Influencer Marketing:

Identify, approach, negotiate, and execute influencer collaborations, barter partnerships, and UGC campaigns.

• Organic Growth:

Drive follower growth, reach, engagement, and brand visibility through creative content strategies.

• Community Management:

Manage comments, DMs, mentions, and audience engagement.

• Campaign Management:

Plan and execute product launches, festive promotions, and brand campaigns.

• Performance Analysis:

Track KPIs, prepare weekly/monthly reports, and optimize social media performance.

• Competitor Research & Brand Consistency:

Monitor trends and competitors while maintaining consistent brand messaging and visual identity.

The candidate will be responsible for end-to-end execution of all assigned social media activities, from ideation and production to publishing and performance tracking.

Required Skills & Qualifications

• Minimum

2 years of relevant experience

in social media management.

• Hands-on experience in

reel shooting, content creation, and basic video editing (mandatory).

• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and their algorithms.
• Proficiency in editing tools such as CapCut, VN, Canva, InShot, or Adobe Premiere Pro.
• Excellent content ideation, storytelling, scripting, and copywriting skills.
• Understanding of social media analytics, organic growth, and performance tracking.
• Experience in influencer outreach, collaborations, and UGC campaigns preferred.
• Strong communication, creativity, time management, and problem-solving skills.
• Ability to work independently, multitask, and take complete ownership of assigned responsibilities.

Who We're Looking For

Someone who doesn't just manage social media but knows

how to create content, build an audience, and grow a brand.

The ideal candidate should be a creative thinker and hands-on executor who can independently turn an idea into an engaging reel, manage influencer collaborations, and deliver measurable results.

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