Social Media Manager

Company Description Naukri Pay, founded in 2021 and headquartered in Kolkata, West Bengal, India, is a human resources and talent-solutions company focused on connecting job seekers and employers across diverse industries. The organization provides customized HR services, including manpower support, project-based hiring, screening, interviewing, training, and onboarding. Its team of experienced professionals is dedicated to improving employee performance, reducing attrition, and supporting organizational growth through data-driven, measurable results. Naukri Pay leverages a nationwide network of qualified candidates and industry insights to create value for both clients and job seekers, offering transparent guidance and skill enhancement. The company’s adaptable solutions help businesses meet key performance indicators and strategic goals while maintaining compliance with industry standards.

Role Description The Social Media Manager role at Naukripay group is a full-time, on-site position based in the Greater Delhi Area. This role is responsible for planning, executing, and monitoring social media campaigns across platforms to support brand awareness, engagement, and lead generation. Daily responsibilities include creating and scheduling posts, developing content calendars, optimizing social media channels, and responding to comments and messages in a timely, professional manner. The Social Media Manager will collaborate with internal teams to align social media content with broader marketing and HR initiatives, track performance metrics, and prepare regular reports with insights and recommendations. The role also involves staying current with social media trends, tools, and best practices to continually enhance Naukripay group’s online presence.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan and execute effective campaigns across platforms.
• Candidates should possess solid Content Strategy and Writing skills to create engaging, relevant, and on-brand social media content.
• Candidates should possess excellent Communication skills to interact with audiences, coordinate with internal teams, and present performance insights clearly.
• Candidates should possess familiarity with social media analytics tools and basic digital marketing concepts to track, analyze, and improve campaign performance.
• Candidates should possess a bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
• Candidates should possess the ability to work on-site in the Greater Delhi Area, manage multiple projects, and meet deadlines in a fast-paced environment.
• Candidates should possess attention to detail, a proactive mindset, and an understanding of HR or recruitment-focused content (experience in HR or staffing services is an advantage).