Head - Media and Communications

Strategy and narrative

• Build and own the annual communications strategy for IMPACT Bharat, its founder and each flagship platform.
• Define core narratives and messaging, and keep them consistent across press, social, events and partner material.
• Decide what stays off the record. Much of our work is discreet, so judgement on visibility matters as much as reach.
• Plan crisis and reputation responses, and act fast when a story breaks.

Mainstream and policy media

• Build and maintain direct relationships with editors, political journalists, policy correspondents and anchors across national, Hindi and regional outlets.
• Pitch and place stories, op-eds, interviews and founder bylines.
• Run press briefings, background conversations and media partnerships for our events.
• Track coverage and sentiment, and brief leadership on what the media is saying.

New-age and digital media

• Own IMPACT Bharat's and the founder's presence on X and LinkedIn: content calendar, voice, threads, posts and engagement.
• Grow the founder's profile as a credible voice on politics, policy and governance.
• Commission short-form video, explainers and podcast appearances.
• Use data to see what works, and change course quickly.

Influencers and creators

• Build a network of policy, startup, finance, civic and culture creators and commentators.
• Design and run influencer campaigns around events, roundtables and causes.
• Manage briefs, disclosures, contracts and results.

Policy and startup publications

• Get IMPACT Bharat and its people featured in policy, business and startup publications, newsletters and podcasts.
• Place long-form pieces, research summaries and event takeaways with the right outlets.

Events and platforms

• Lead communications for flagship events: pre-event buzz, speaker announcements, on-ground media management and post-event coverage.
• Prepare speakers and leadership for media: briefing notes, talking points and rehearsal.
• Coordinate with partners and sponsors on joint communications.

Team and execution

• Hire and manage a small team and a bench of agencies, freelancers and designers.
• Own the communications budget and report results to the founder every month.