Social Media Manager (B2C)

About the Role

We're looking for a Brand Storyteller or Social Media Manager who understands how brands show up, communicate, and stay relevant in today's fast-moving digital landscape.

The ideal candidate will have strong experience in B2C social media, content and creative strategy, with a keen understanding of consumer behaviour, trends, and platform-specific storytelling. Experience working with fashion, lifestyle, retail, or other consumer-focused brands will be highly preferred.

Location

Vasanth Nagar, Bengaluru (first preference)

Koregaon Park Annexe, Pune

Work mode: WFO, Mon to Fri (10:00 am to 7:00 pm)

Key Responsibilities

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Develop and lead social media strategies for B2C brands across relevant platforms.

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Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.

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Translate brand objectives into engaging, culturally relevant, and trend-driven content.

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Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.

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Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.

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Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.

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Use social media insights and analytics to evaluate performance and develop actionable recommendations.

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Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.

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Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.

What We're Looking For

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5+ years of experience in social media, digital marketing, brand strategy, content strategy, or a similar role.

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Strong experience working with B2C / consumer-facing brands.

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Proven experience in developing and executing social media and content strategies.

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Strong understanding of Instagram and other major social platforms, their formats, audiences, and trends.

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Experience with creative strategy and brand storytelling.

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Experience working with fashion, lifestyle, retail, beauty, or similar consumer brands is highly preferred.

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Strong client-facing and communication skills.

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Ability to translate business and brand objectives into compelling social-first ideas.

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Strong understanding of social media analytics and performance metrics.

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Experience managing or mentoring a team is preferred.

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A strong creative eye, curiosity about culture and trends, and the ability to turn insights into ideas.