Social Media Coordinator

Job Title: Social Media Optimization (SMO) Executive

Department: Digital Marketing

Experience: 0–2 Years

Employment Type: Full-Time

Key Responsibilities

• Manage and optimize social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
• Plan, create social media content calendars, and schedule engaging social media posts, reels, stories, and other content.
• Write engaging captions, hashtags, and post descriptions according to brand requirements.
• Monitor social media trends, competitors, and audience engagement.
• Track and analyze social media performance using platform insights and analytics tools.
• Prepare weekly or monthly performance reports.
• Ensure consistent branding and timely publishing across all social media platforms.

Required Skills

• Good knowledge of Facebook, Instagram, LinkedIn, and other social media platforms.
• Basic understanding of social media algorithms, hashtags, and engagement strategies.
• Knowledge of Canva and social media scheduling tools is an advantage.
• Basic content writing and communication skills.
• Familiarity with Meta Business Suite and social media analytics.

Preferred CandidateCourse or certification in Digital Marketing.