Social Media Content Creator

Company Description JD School of Swimming is redefining swimming education through a structured, progressive approach that integrates technique, fitness, confidence, and life skills. The school views swimming as an essential life skill and a form of disciplined fitness that supports continuous personal development.

Guided by the values of Excellence, Professionalism, and Progress, JD is building a broader swimming ecosystem that includes individual coaching, community initiatives, institutional partnerships, and instructor development.

Role Description The Social Media Content Creator will develop and publish engaging content that showcases JD School of Swimmings programs, values, and community across social platforms. This contract role is hybrid, based in Thane, with a mix of on-site work to capture content and collaborate with the team, and some work-from-home flexibility for planning, creation, and scheduling.

Day-to-day responsibilities include creating short-form videos and images, writing captions and posts, managing content calendars, and aligning messaging with the brands voice and objectives.

The role also involves monitoring engagement, responding to comments or queries, and recommending improvements based on analytics and audience feedback.

Collaboration with coaches, learners, and administrative staff to highlight success stories, events, and educational content will be central to the position.

Qualifications

Ability to plan and execute social media content strategies, including content calendars and campaign themes.Strong skills in creating short-form video and visual content (shooting, basic editing, and optimizing for platforms such as Instagram, Facebook, and YouTube).Proficient in writing clear, engaging captions and social posts tailored to diverse audiences, with attention to tone and brand consistency.Comfortable using social media management and analytics tools to track performance and refine content approaches.Understanding of basic digital marketing principles, community building, and audience engagement on social platforms.Ability to collaborate on-site in Thane with coaches and staff, and work independently on remote tasks.Strong organizational skills, reliability in meeting deadlines, and capacity to handle multiple content streams.Experience in sports, fitness, or education-focused content is an advantage; prior work with swimming or aquatic programs is a plus.Relevant education or training in media, communications, marketing, design, or a related field, or equivalent practical experience.

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