SEO & AI Search Growth Specialist

Company: SWISStours

Location: Mumbai

Experience: 5–8 Years

We are looking for a results-oriented SEO specialist to drive organic business growth for our travel platforms, SWISStours through Google Search and AI-powered search platforms.

The ideal candidate will combine strong technical SEO expertise with a commercial mindset, converting search visibility into qualified enquiries and actual bookings.

Key Responsibilities

• Develop and execute SEO strategies to improve organic rankings, website traffic and online sales.
• Optimise technical SEO, website structure, page speed, indexing, internal linking and structured data.
• Conduct keyword research, competitor analysis and content optimisation for high-intent travel searches.
• Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) strategies to improve visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity.
• Build topical authority through destination guides, landing pages, FAQs, comparison pages and quality backlinks.
• Work closely with the technology and content teams to implement SEO improvements.
• Monitor organic leads, itinerary-builder enquiries, conversion rates and bookings using Google Analytics 4 and Google Search Console.
• Develop strategies to grow our presence across India, the USA, the UK, GCC and other international markets.

Candidate Profile

• 5–8 years of hands-on SEO experience with proven results.
• Strong knowledge of technical SEO, keyword research, content strategy and link building.
• Practical understanding of AI search optimisation, AEO and GEO.
• Experience with Google Search Console, GA4, SEMrush/Ahrefs and Screaming Frog or equivalent tools.
• Ability to analyse data, identify growth opportunities and demonstrate measurable business results.
• Experience in travel, e-commerce, online marketplaces or lead-generation businesses will be an advantage.

Our Expectation: We are looking for a specialist who can go beyond rankings and traffic to generate measurable business growth through Google and AI search.

📩 Interested candidates: Please share your CV, examples of websites managed and measurable SEO results achieved.