Senior Product Manager (Consumer Growth & Member Experience)

About Pocketpills

Pocketpills is Canada’s online pharmacy. We’re revolutionizing the pharmacy experience by combining

personalized care with innovative proprietary technology. We are a team of pharmacists, engineers,

designers, and data scientists transforming a $42 billion industry. Through our easy-to-use app and

website, members can fill prescriptions, order refills, and consult with pharmacists—wherever and

whenever they need. With a presence in every province and territory, we are committed to making

medication more accessible and affordable for all Canadians. Pocketpills is one of Canada’s

fastest-growing health tech companies, with over 200 team members and counting!

Website: https://www.pocketpills.com/

Role Overview

We are looking for a Senior Product Manager – Consumer Growth & Member Experience to own and optimize the end-to-end member journey. This role is ideal for someone who has deep experience in

consumer products, with a strong track record in funnel optimization, engagement, cross-sell/upsell, and retention.

You will be responsible for identifying growth opportunities across the lifecycle—from acquisition and onboarding to long-term engagement—while continuously improving the member experience through data-driven experimentation.

What You’ll Own

• End-to-End Member Journey
• Own and optimize the complete consumer lifecycle: acquisition → onboarding → activation → engagement → retention → expansion
• Identify friction points and opportunities across the funnel to improve conversion and experience
• Funnel Optimization & Growth
• Drive improvements in key funnel metrics including sign-ups, activation, repeat usage, and retention
• Design and execute strategies for cross-sell and upsell across products and services
• Build scalable growth loops to increase lifetime value (LTV)
• Product Strategy & Roadmap

Define and execute a roadmap focused on consumer growth and member experience

Prioritize initiatives based on impact on revenue, engagement, and user satisfaction

• Experimentation & Data-Driven Decisions
• Leverage product analytics to uncover insights on user behavior and drop-offs
• Run structured A/B tests and experiments to continuously optimize the experience
• Establish and track key growth and experience metrics
• Personalization & Engagement
• Build personalized experiences that drive deeper engagement and loyalty
• Improve communication touchpoints across channels (app, email, notifications, etc.)
• Cross-Functional Leadership
• Collaborate closely with engineering, design, analytics, and marketing teams
• Align with operations and customer success to deliver a seamless member experience

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• Execution Excellence
• Lead product development from ideation to launch and iteration
• Ensure timely delivery of high-impact features with measurable outcomes

What We’re Looking For

6–10+ years of product management experience in consumer-facing products

Proven success in funnel optimisation, conversion improvement, and growth initiatives

Experience working with AI

Hands-on experience with cross-sell and upsell strategies

Strong understanding of consumer behaviour, engagement, and retention levers

Experience owning metrics like activation, retention, LTV, and conversion rates

Strong analytical skills with tools like Mixpanel, Amplitude, GA, etc.

Experience running experimentation frameworks and A/B testing

Excellent stakeholder management and communication skills

Ability to operate in a fast-paced, high-growth environment