Senior Copywriter

Senior Copywriter

Experience: 4-7 Years in Brand Strategy, Communications, or Marketing

Location: Calicut (On-site)

About the Role

We're looking for a Communication Strategist who can blend creativity with strategy to craft powerful brand narratives and marketing communication plans.

You'll define how brands speak, what they say, and where they say it - working at the intersection of audience insight, creative direction, and platform thinking to deliver communication that is both compelling and strategically sound.

Key Responsibilities

Brand Communication & Strategy

• Develop and articulate brand positioning, messaging frameworks, and tone of voice.
• Build integrated communication strategies across digital, print, and experiential platforms.
• Support new business pitches with strategic communication ideas and narratives.
• Analyse audience insights, trends, and competitors to inform strategic direction.

Creative Collaboration

• Collaborate with creative, content, and digital teams to ensure consistent brand storytelling.
• Translate insights into impactful creative direction and clear, inspiring briefs.
• Apply logical thinking and problem-solving to resolve creative or execution challenges.

Performance & Project Oversight

• Define KPIs and KRAs for the creative team; monitor performance and maintain accountability.
• Support project management to deliver campaigns on time and within defined scope.
• Track communication effectiveness and identify learnings for continuous improvement.

Qualifications & Skills

• 4-7 years of experience in brand strategy, communications, or marketing.
• Agency experience preferred.
• Strong understanding of consumer psychology and market dynamics.
• Excellent written and verbal communication skills.
• Proven ability to translate insights into impactful creative direction.
• Strong organisational skills with effective file management, workflow structuring, and time discipline.
• Deep understanding of AI tools for creativity, efficiency, and faster, smarter execution.

What You'll Get

• Ownership of communication strategy across diverse client categories.
• Exposure to integrated campaigns spanning digital, ATL, BTL, and experiential.
• A seat at the table for new business pitches and brand growth conversations.
• A culture that values strategic thinking, creative curiosity, and professional ownership.