Regional Content & Growth Head – South

Regional Content & Growth Head – South

Location: Bengaluru

Experience: 3+ years

Languages: South Languages

About House of Tech & Innovation

House of Tech & Innovation (HOTI) is a technology and innovation company building digital products for India. We work at the intersection of technology, content, AI and consumer internet, creating products designed for India’s diverse languages, cultures and communities.

We are building and scaling digital platforms for regional audiences, with a strong focus on understanding what people care about, engage with and share.

About the Role

We are looking for a Regional Content & Growth Head – South to own and grow our South language portfolio.

This is a key leadership role responsible for ensuring that each language consistently captures relevant political, social, cultural, faith and digital trends, creates engaging content and ads around them, and grows at a consistent pace.

What You’ll Do

• Own content and growth across designated languages
• Ensure each language team consistently identifies and captures relevant trends and conversations.
• Ideate and create content, campaigns and ads for different regional audiences.
• Build content calendars around politics, current affairs, faith, festivals, culture and trends.
• Build and manage a team of 20+ people including language associates, growth associates, designers and editors.
• Work closely with Language Associates to improve daily content and execution.
• Track performance and growth across each language and identify what is working and what needs to change.
• Work with Growth and Performance Marketing teams to create and test content and ads that can scale.
• Work with Product teams for feature improvements targeted at North growth
• Maintain content quality and consistency across languages.
• Manage and mentor the language teams.
• Drive consistent growth in users and engagement across the portfolio.

What We’re Looking For

• 3+ years of experience in content, creative, digital media, media, social media, politics or other relevant spaces.
• Strong understanding of politics, society, culture and current affairs.
• Someone who actively follows news, social media, regional conversations and emerging trends.
• Strong content ideation and creative thinking.
• Experience creating content, campaigns and digital ads.
• Strong understanding of regional audiences and what content works for them.
• Experience managing teams.
• Strong Hindi and English; knowledge of additional regional languages is an advantage.
• Experience in politics, political consulting, journalism or similar spaces would be an advantage.