Product / Brand - Manager (Mumbai)

Greeting for the season!

We are in search for a Product/Brand Manager to be associated with a leading Food Manufacturing company, based out in Mumbai. If this role fits your profile, then do share your updated resume

Role: Product/Brand Manager

Department: Marketing

Location: Mumbai

Reporting To: Category Head

Industry: Food & Beverage / FMCG / Specialty Ingredients

Experience Required: Over 7 Years

About the Organization

Our client is an industry-leading food manufacturer, headquartered in Mumbai.

Position Summary The Product Manager will lead product innovation, portfolio strategy, and category growth. This role bridges market intelligence with commercial execution spearheading new product development (NPD) alongside technical R&D;, building B2B marketing narratives for the culinary community, and enabling sales channels to drive adoption.

Key Responsibilities

• Product Innovation & NPD
• Lead the concept-to-launch lifecycle for new chocolate and confectionery product lines tailored to B2B and foodservice demands.
• Partner with R&D;, application chefs, and manufacturing teams to ensure formulations meet quality benchmarks, cost targets, and commercial feasibility.
• Market Insights & Category Strategy
• Track industry trends, ingredient shifts, customer preferences, and competitor offerings across the HoReCa, industrial, and artisanal bakery segments.
• Translate market intelligence into data-backed portfolio expansion and pricing strategies.
• Product Marketing & Brand Storytelling
• Design and execute go-to-market (GTM) campaigns showcasing product performance, workability, and applications.
• Create high-impact technical collateral, product catalogs, and application guides targeted at chefs, chocolatiers, patisseries, and industrial buyers.
• Sales Enablement & Commercial Growth
• Collaborate closely with field sales and institutional teams to support key account conversions and product sampling.
• Conduct regular technical and commercial product training sessions for sales representatives and channel partners.
• Performance & Lifecycle Management
• Monitor SKU-level sales velocity, margins, and market penetration; gather direct feedback from clients to optimize current offerings.
• Utilize sales metrics and consumption trends to steer continuous portfolio rationalization.

Candidate Profile & Requirements

• Education: Full-time MBA in Marketing
• Experience: 7+ years in Product Management, Brand Management, or Trade Marketing within the FMCG, Food Services (HoReCa), Bakery, or Food Ingredients sector.

Functional Exposure Required

• End-to-end Current Product Development (NPD)
• B2B / Industrial Product Marketing
• Market Research & Competitive Benchmarking
• Field Sales Support & Technical Sales Enablement
• Core Competencies: Analytical mindset, cross-functional project management, sharp business acumen, and strong presentation skills.

Best Regards,

Mappy Global Resources