Performance Marketing Executive

We're Hiring: Performance Marketer – Mobile App User Acquisition (Meta Ads)

Location: HSR Layout, Bengaluru (Work From Office)

Experience: 6 Months – 2 Years

Salary: ₹30,000 – ₹35,000/month

Working Days: Monday to Friday (5 Days a Week)

Preferred: Immediate Joiners

About the Role

We are looking for a Performance Marketer with hands-on experience in mobile app user acquisition through Meta (Facebook & Instagram) Ads. This role is focused on driving app installs and in-app purchase conversions for a consumer mobile application.

Please Note: This role is strictly for candidates with experience running app install and app purchase campaigns.

Key Responsibilities

• Plan, launch, and optimize Meta App Install and App Purchase campaigns..
• Drive quality app users while optimizing for in-app purchases and ROAS..
• Manage campaign budgets and continuously improve CPI, CPA, ROAS, and purchase conversion rates..
• Create, test, and scale audiences, creatives, and campaign strategies..
• Work closely with the creative team to develop high-performing ad creatives..
• Monitor campaign performance and provide daily optimization recommendations..
• Analyze campaign data and identify growth opportunities..

Requirements

• 6 months to 2 years of hands-on experience running Meta App Install and App Purchase campaigns..
• Experience optimizing campaigns for mobile app purchases, not just website conversions or lead generation..
• Strong understanding of Meta Ads Manager, Meta Pixel, App Events, SDKs, attribution tools, and campaign optimization..
• Good analytical skills with knowledge of KPIs such as CPI, CPA, Purchase ROAS, Retention, and LTV..
• Immediate joiners are highly preferred..

Important Screening Criteria

Candidates must have experience running App Install and App Purchase campaigns.

We are NOT considering candidates whose experience is limited to

• Lead Generation campaigns.
• Website Conversion campaigns.
• E-commerce/D2C advertising.
• FinTech performance marketing.
• General brand awareness or engagement campaigns.

If your experience is primarily in D2C, FinTech, lead generation, or website performance marketing, this role will not be a suitable match.