Performance Marketing Agency

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Overview

Karnataka based financial service brand operating South Indias largest organised gold buying retail chain with over 70+ stores.

Core USP - They buy your used gold, release your pledged gold from banks and other financial institutes and provide the accurate price for your gold on that particular day.

Requirements

• The brand requires either an agency to manage and optimize their Google and Meta advertising campaigns.
• The focus is on generating leads for their gold-buying business, which operates primarily in the Karnataka, Kerala, Andhra Pradesh, and Telangana regions.
• The ideal team should have 2-3 years of experience in managing digital marketing campaigns, particularly in search and Google Maps advertising related to the above regional markets.
• The responsibilities will include monitoring campaign performance, executing strategies, providing daily reports, and ensuring effective lead generation. Content creation is done by their in-house team

Budgets

Current ad spends budget is ~40-50L INR monthly.

Preferences The brand prefers long-term commitments from agency partners. They have previously invested in one of their agency partners to further help them scale and become part of in-house team while catering to other clients. The brand gives importance to the story and journey of the agency and prefers working with partners who will grow alongside them.