Offline marketing Manager-Event

Offline Marketing Manager

Company: 360 Realtors

Location : Gurugram, Haryana

Salary:** ₹25,000–₹50,000 per month

Experience: 2-5 years

Employment Type: Full-Time

Job Description

• Develop and execute comprehensive offline marketing strategies aligned with project sales, branding, and business objectives.
• Plan and manage ATL campaigns, including hoardings, billboards, print advertisements, newspaper inserts, radio, transit media, and outdoor branding.
• Execute BTL marketing activities such as corporate activations, exhibitions, roadshows, kiosks, mall activations, residential society campaigns, and local-area promotions.
• Plan marketing activities for new project launches, festive campaigns, inventory promotions, site events, and special sales campaigns.
• Identify strategic locations for outdoor advertising and branding based on target audience, catchment areas, traffic, and project connectivity.
• Coordinate with media agencies, printing agencies, event agencies, fabricators, and other marketing vendors for campaign execution.
• Manage vendor negotiations, quotations, purchase requirements, campaign timelines, and marketing budgets.
• Plan and execute channel partner events, broker meets, customer events, project launches, and site activation programs.
• Coordinate with the sales team to generate walk-ins, enquiries, site visits, and qualified leads through offline marketing activities.
• Develop marketing collateral including brochures, leaflets, standees, banners, flyers, site branding, sales kits, and corporate presentations.
• Ensure consistent brand communication and visual identity across all offline marketing materials.
• Conduct competitor analysis and market research to understand local marketing activities, pricing communication, offers, and customer trends.
• Track and evaluate the effectiveness of offline campaigns using lead generation, walk-ins, site visits, conversions, and ROI.
• Maintain reports for campaign expenses, lead generation, vendor performance, and marketing effectiveness.
• Coordinate closely with sales, digital marketing, CRM, design, operations, and management teams for integrated marketing campaigns.
• Develop local area marketing strategies to increase project visibility and strengthen brand presence within target micro-markets.
• Manage branding and promotional activities at project sites, experience centres, sales galleries, and corporate offices.
• Build and maintain strong relationships with media owners, agencies, event partners, vendors, channel partners, and local associations.
• Ensure all campaigns are completed within the approved budget, timeline, and brand guidelines.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

• Provident Fund

Work Location: In person