Meta Ads Specialist – Performance Marketing

Company: Infinite Business Development Pvt. Ltd.

Location: Kochi, Kerala

Employment Type: Full-Time

Department: Performance Marketing

Experience: 3–5 years preferred

About the Company

Infinite Business Development is a growth-focused marketing and business development company specializing in performance marketing, lead generation, and appointment-setting solutions.

We help businesses build scalable customer acquisition systems through data-driven advertising, strategic campaign execution, and conversion-focused marketing.

As we expand our operations, we are seeking a highly competent Meta Ads Specialist to lead campaign execution and deliver measurable business outcomes across our client portfolio.

Key Responsibilities

• Develop, execute, and optimize Meta advertising strategies aligned with client acquisition objectives.
• Independently manage multiple advertising accounts, budgets, and campaign lifecycles.
• Plan and execute high-performance lead generation and conversion campaigns.
• Conduct comprehensive audience research, competitive analysis, and market assessments.
• Design structured A/B testing frameworks for audiences, creatives, messaging, and campaign strategies.
• Monitor and optimize key performance indicators, including CPL, cost per qualified appointment, CAC, ROAS, and conversion rates, as applicable.
• Implement and troubleshoot Meta Pixel, Conversions API, event tracking, and attribution systems.
• Collaborate with creative, appointment-setting, and client success teams to improve campaign effectiveness.
• Develop comprehensive performance reports with actionable insights and optimization recommendations.
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
• Take end-to-end ownership of campaign performance, execution quality, and continuous improvement.

Required Qualifications & Experience

• Minimum 3 years of hands-on experience managing Meta advertising campaigns.
• Demonstrated success in lead generation, customer acquisition, and performance optimization.
• Advanced proficiency in Meta Ads Manager and Meta Business Suite.
• Strong understanding of campaign architecture, conversion tracking, attribution, audience segmentation, and creative testing.
• Experience managing multiple client accounts and advertising budgets.
• Strong analytical, problem-solving, and decision-making capabilities.
• Ability to independently develop and execute performance marketing strategies.
• Excellent communication, reporting, and cross-functional collaboration skills.

Preferred Qualifications

• Experience managing campaigns for education, professional training, service-based businesses, or B2B organizations.
• Familiarity with CRM platforms, lead management systems, and marketing automation.
• Experience optimizing campaigns based on lead quality, appointment attendance, and actual customer acquisition.
• Meta Blueprint certifications or equivalent professional credentials.

What We Value

We are looking for professionals who demonstrate

Performance Ownership: Accountability for measurable business outcomes.

Strategic Thinking: The ability to translate business objectives into effective acquisition strategies.

Analytical Excellence: Strong data interpretation and optimization capabilities.

Operational Independence: The ability to manage campaigns with minimal supervision.

Continuous Improvement: A structured approach to experimentation, learning, and performance enhancement.

Compensation & Benefits

• Competitive compensation based on experience and demonstrated expertise.
• Performance-based incentives linked to agreed business objectives.
• Opportunities for professional growth and increased responsibilities.
• Exposure to multiple industries and challenging performance marketing projects.
• Collaborative, results-oriented work environment.

Application Process

Interested candidates are invited to submit

• An updated resume.
• A portfolio featuring at least two successful Meta advertising campaigns.
• Campaign case studies outlining advertising spend, strategy, optimization approach, and measurable results.
• Relevant certifications, if available.

Shortlisted candidates will participate in a technical assessment and competency-based interview.