Media planning Director

Title- Director Offline Media

Experience- 10 Years

Location - Bangalore

Key responsibilities

Media Strategy & Planning

• Lead the development of integrated media strategies aligned with client business objectives.
• Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
• Drive audience-first planning through consumer insights, research, and data analytics.
• Ensure media investments maximize reach, engagement, and ROI.

Client Leadership

• Act as a senior strategic advisor to clients and key stakeholders.
• Build and maintain strong client relationships, identifying growth opportunities.
• Present media strategies, performance reviews, and business recommendations to senior client leadership.
• Lead annual planning, forecasting, and budget discussions.

Media Activation & Performance

• Oversee media execution teams to ensure flawless campaign delivery.
• Monitor campaign performance and optimize against KPIs.
• Drive adoption of measurement frameworks, attribution models, and advanced analytics.
• Ensure continuous improvement through testing, learning, and innovation.

Team Management

• Lead and mentor media planning and activation teams.
• Foster a culture of collaboration, accountability, and innovation.
• Support talent development, succession planning, and capability building.
• Manage resource allocation and team performance.

Commercial & Business Growth

• Support new business pitches and strategic presentations.
• Contribute to revenue growth, profitability, and client retention.
• Identify industry trends, emerging technologies, and media opportunities.
• Develop strategic partnerships with media owners and technology platforms.

Stakeholder Management

• Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
• Engage with media partners, vendors, and platform representatives.
• Ensure alignment between media strategy and broader marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• Master's degree preferred.

Experience

• 10-15+ years of media planning and buying experience.
• Proven experience managing integrated media campaigns across multiple channels.
• Experience leading large teams and handling enterprise-level clients.
• Strong agency or media consulting background preferred.

Required Skills

• Integrated Media Planning
• Digital Marketing & Programmatic
• Performance Marketing
• Media Buying & Negotiation
• Client Relationship Management
• Strategic Planning
• Data Analytics & Measurement
• Budget Management
• Team Leadership & Mentoring
• Business Development & Pitch Management

If interested please share your cv at winsy.gulati@dentsu.com

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