Marketing Specialist (Performance + Growth)

About Tripmojo

Tripmojo is an AI travel companion that plans, organises and runs your trip for you. It reads your booking emails and assembles the whole trip on its own: flights, hotels, trains, activities, documents. Mojo, our AI travel advisor, plans the gaps and answers questions in context. On the day of travel the app tracks your flight live, handles check-in, and gets you online abroad with an eSIM.

Our products: auto-built trips from your inbox, the Mojo AI advisor, travel eSIMs, curated bookable activities, live flight status with automated check-in, and lounge access. Most of our users are in India, a market that travels more every year and is badly served by today's travel apps. We are a small team that ships every week, and we build with AI agents across engineering, data and operations. We expect marketing to work the same way.

About the Role

We need the person who turns our product into a revenue engine, with their own hands on the campaigns. This is a player-coach role and our first marketing hire: you set the structure everyone after you inherits. You will build the plan, then run it yourself. On a normal day you are in Ads Manager, the MMP dashboard and a SQL window, not only in a deck.

Key Responsibilities

Paid Acquisition

• Run Meta app and web campaigns (Advantage+ and manual structures), Google App Campaigns, Search and YouTube, and Apple Search Ads for iOS intent
• Bid on events that predict revenue, not installs

Measurement and Attribution

• Choose, set up and own the MMP
• Define the event taxonomy, deep links and deferred deep links
• Manage SKAN / AdAttributionKit and Play install referrer
• Implement server-side conversions: Meta CAPI, Google enhanced conversions

Monetisation

• Build funnels from first open to first purchase
• Own pricing, bundles and offers for eSIMs, activities and services
• Improve checkout conversion and abandoned-cart recovery
• Track CAC payback and LTV by product and channel

Creative

• Run weekly creative testing with a clear hypothesis log
• Use AI tools for variants, UGC scripts and localisation
• Kill fast, scale winners, document why

Growth Roadmap You Will Own

Stage 1 - Today (low scale): Find the one engine that works

Stage 2 - 10K to 50K DAU: Scale what is proven, add what compounds

Stage 3 - 100K+ DAU: Run growth as a system, not a set of campaigns

Requirements

• You have solved monetisation through performance marketing, several times. You can explain what you did, why it worked and what you would repeat.
• You have sold digital products and services online: apps, subscriptions, marketplaces or digital goods. You know checkout, payment drop-off and pricing tests.
• You are hands-on with an MMP, Meta and Google. You build campaigns yourself, debug a broken postback, and read attribution with healthy suspicion.
• You understand privacy-era measurement: ATT, SKAN, modelled conversions, server-side events and why platform numbers disagree.
• You are comfortable with data: SQL, cohort and LTV analysis, GA4 or BigQuery. You do not wait for an analyst.
• You have run budgets from tiny to large. You know what to do with a small test budget and what changes when it grows 50x.

Preferred Qualifications

• Experience with travel, fintech or commerce apps, especially selling add-ons around a core journey
• Experience across India and international markets: you know how CPMs, payment habits and creative differ
• You already use AI in your workflow for creative, analysis, reporting or automation
• You have built a creator or affiliate program: tracking, payouts and partner quality

This role is probably not for you if you want a ready team of ten on day one, prefer briefing agencies to running campaigns, or report installs and CTR as the win.

First 90 Days

• Day 30 - Measurement you trust: tracking audited across app, web and ad platforms; MMP, events and server-side conversions live; north-star conversion agreed and bidding on it; first structured tests on Meta and Google
• Day 60 - A first engine: at least one product-channel pair with a clear payback; a running creative test loop; lifecycle basics selling into upcoming trips
• Day 90 - The plan to 100K: a written growth plan (channel mix, budget curve, team shape); targets agreed for the next two quarters; a decision on full-time scope if you started as a consultant

Compensation and Engagement Options

Full-time (Head of Growth)

• Own growth and monetisation end to end
• Competitive salary plus meaningful equity
• Build and lead the marketing team as we scale

Consultant / Fractional (Growth Partner)

• A fixed number of days a week, still hands-on in the accounts
• Retainer with a performance-linked component
• A clear path to a full-time role if it clicks both ways

How to Apply

Skip the cover letter. Show us how you think on a real product we sell today: travel eSIMs are live in the Tripmojo app, and we want to grow them through Meta.

Step 1 - Use the product. Install Tripmojo on Android or iOS. Open the eSIM section, pick a destination, compare plans and go as far as the payment screen (no purchase needed). Note who you think this is for, when they decide to buy, and anything in the flow that would cost us conversions.

Step 2 - Send us a plan covering

• Campaign objective: the objective and optimisation event you would pick, and why that event at our low starting volume
• Campaign architecture: campaigns, ad sets, audiences, geos and placements; app or web destination, and how you would handle attribution
• Creative: formats, hooks, angles and number of variants; who or what produces them (UGC, AI, motion, static) and how you test them
• Two-week budget: total spend for 14 days and how it splits across campaigns, tests and scaling
• Day-by-day rollout: what launches when, what you check on which day, and your rules to kill, hold or scale
• Evidence: back every major call with a campaign you have run before, with the numbers (CPA, ROAS, conversion rate) and what you learned
• What a good result looks like on day 14, and which metric you would watch first

Format: PDF, deck or doc link, up to 8 pages or slides. Add a few lines about yourself and whether you want the full-time or consultant role. Every plan gets read by a founder.

Email: contact@tripmojo.ai

Subject: Growth Lead - eSIM plan