Marketing Manager – Television / TV Channel Marketing

Job Description – Marketing Manager (TV)

Company: Enterr10 Television Pvt. Ltd.

Department: Marketing

Location: Mumbai, India

Position: Marketing Manager – TV

Experience: 6–10 years (preferably in Television, Media & Entertainment)

Reporting To: Head of Marketing / Senior Management

Job Summary

We are looking for a creative, strategic, and results-oriented Marketing Manager – TV to lead marketing initiatives for our television channels. The role will focus on developing and executing integrated marketing strategies to strengthen brand positioning, increase audience engagement, support viewership growth, and enhance the overall market presence of our channels.

The ideal candidate should have strong experience in television marketing, campaign planning, brand communication, and cross-functional coordination within the Media & Entertainment industry.

Key Responsibilities

• Marketing Strategy & Planning
• Develop and execute marketing strategies for television channels, programmes, and new launches.
• Prepare annual, quarterly, and monthly marketing plans aligned with business objectives.
• Strengthen channel positioning, brand identity, and audience connect.
• Campaign Management & Promotions
• Plan and execute integrated campaigns across on-air, digital, social media, print, outdoor, and other relevant platforms.
• Drive promotional activities for new shows, programme launches, special episodes, and events.
• Monitor campaign performance and recommend improvements to maximize reach and engagement.
• Television & Content Marketing
• Work closely with programming, content, creative, and digital teams to develop effective promotional strategies.
• Understand audience preferences, content trends, and competitor activities to identify marketing opportunities.
• Coordinate the development of promos, trailers, creatives, campaign assets, and brand communication.
• Brand Building & Audience Engagement
• Develop initiatives to improve brand recall, audience loyalty, and channel visibility.
• Ensure consistency in brand messaging across marketing campaigns and promotional materials.
• Explore innovative marketing opportunities to connect with target audiences.
• Market Research & Competitor Analysis
• Track television industry trends, competitor campaigns, audience behaviour, and market developments.
• Use available viewership and audience insights to evaluate campaign effectiveness and guide marketing decisions.
• Prepare campaign reports, performance reviews, and recommendations for management.
• Budget & Vendor Management
• Prepare and manage marketing budgets, ensuring effective utilization of resources.
• Coordinate with advertising agencies, creative agencies, media partners, vendors, and production teams.
• Monitor campaign costs, timelines, deliverables, and overall execution quality.
• Cross-Functional Coordination
• Collaborate with programming, sales, digital, creative, PR, and external agencies.
• Support sales and branded-content initiatives through relevant channel marketing activities.
• Ensure timely execution of campaigns and provide regular updates to senior management.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Mass Communication, Advertising, or a related field; an MBA in Marketing is an advantage.
• 6–10 years of relevant marketing experience, preferably in television broadcasting or Media & Entertainment.
• Strong understanding of television promotions, channel branding, audience engagement, and integrated marketing campaigns.
• Experience in campaign planning, budget management, vendor coordination, and performance analysis.
• Excellent communication, presentation, negotiation, and stakeholder-management skills.
• Strong creative thinking, analytical ability, and project-management skills.
• Ability to manage multiple campaigns and deliver within tight timelines.

Key Performance Indicators (KPIs)

• Successful execution of marketing campaigns within agreed timelines and budgets.
• Improvement in channel visibility, brand recall, and audience engagement.
• Effectiveness of show launches and programme promotional campaigns.
• Marketing budget utilization and cost efficiency.
• Quality and timeliness of campaign deliverables.
• Cross-functional stakeholder satisfaction and campaign performance reporting.

Ideal Candidate Profile

The ideal candidate is a proactive marketing professional who combines creative thinking with strong execution capabilities, understands the television business, and can translate content and programming objectives into impactful marketing campaigns.

• Note: Experience requirements and reporting structure may be adjusted based on the candidate’s profile and internal organizational requirements.