Marketing Manager – Social Media & Digital Marketing

Title: Marketing Manager – Social Media & Digital Marketing

Location: Ahmedabad, Gujarat

Work Hours: 1:30 PM TO 10:30 AM IST (Monday Through Friday)

About iConsultera

iConsultera is a next-generation business consulting and outsourcing company helping staffing firms, accounting agencies, technology service providers, and global enterprises scale smarter through a powerful blend of skilled talent, operational excellence, and AI-enabled solutions.

Role Overview

We are looking for a Marketing Manager who can independently manage and execute our digital marketing, social media, content, email marketing, and other strategies. The ideal candidate should have hands-on experience with Canva, LinkedIn, Instagram, YouTube, email marketing, Zoho Campaigns, Zoho CRM, content creation, campaign management, and paid advertising. Experience in IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services will be highly preferred.

Key Responsibilities

Digital & Social Media Marketing

• Develop and execute the company's digital marketing strategy across multiple platforms.
• Manage and grow iConsultera's LinkedIn, Instagram, YouTube, and other social media channels.
• Create engaging and professional posts, creatives, videos, reels, banners, and other marketing materials.
• Plan and maintain a monthly social media content calendar.
• Monitor social media engagement, reach, followers, and lead-generation performance.
• Stay updated with digital marketing trends, platform algorithms, and B2B marketing best practices.

Content & Creative Marketing

• Create marketing content for services, campaigns, company updates, hiring, client success stories, and industry insights.
• Design professional creatives using Canva.
• Coordinate with internal teams to collect information and convert it into engaging marketing content.
• Develop presentations, brochures, service profiles, case studies, and other marketing collateral.
• Maintain consistent company branding across all communication channels.

B2B Lead Generation

• Develop and execute strategies to generate qualified B2B leads.
• Research target industries, companies, decision-makers, and potential clients.
• Support the Sales/BD team with qualified prospect lists and marketing-generated leads.
• Work with LinkedIn and other platforms to identify and engage potential prospects.
• Develop campaigns targeting companies across international markets.
• Track marketing-generated leads and coordinate with the Sales/BD team for follow-up and conversion.

Email Marketing & Campaigns

• Plan and execute targeted B2B email marketing campaigns.
• Create email campaigns, newsletters, promotional emails, and lead-nurturing sequences.
• Manage campaigns using Zoho Campaigns.
• Build and segment email databases based on industry, geography, company size, and prospect profile.
• Monitor campaign performance, including open rate, click-through rate, response rate, leads, and conversions.
• Conduct A/B testing and continuously optimize email campaigns.
• Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities.

CRM & Marketing Automation

• Maintain and manage marketing leads using Zoho CRM.
• Track marketing campaigns and lead sources.
• Maintain accurate records of prospects and campaign activities.
• Develop basic lead-nurturing and marketing automation workflows.
• Prepare regular reports on marketing performance and ROI.

Campaign & Brand Management

• Plan and execute marketing campaigns for company services and business initiatives.
• Develop strategies to improve brand awareness and online visibility.
• Coordinate with Sales, Recruitment, HR, and Management teams on marketing requirements.
• Identify new marketing channels and opportunities for business growth.
• Analyze competitors and market trends to identify opportunities.

Required Skills & Experience

• 6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.
• Hands-on experience managing LinkedIn, Instagram, YouTube, and other social platforms.
• Strong experience in B2B lead generation and digital marketing.
• Hands-on experience with Canva and content/creative creation.
• Strong knowledge of Email Marketing and Email Campaigns.
• Experience with Zoho Campaigns is preferred.
• Experience with Zoho CRM or other CRM/marketing automation platforms.
• Strong understanding of LinkedIn marketing and B2B prospecting.
• Excellent written and verbal communication skills.
• Strong content-writing and copywriting skills.
• Ability to analyze campaign performance and prepare marketing reports.
• Ability to independently plan, execute, and manage marketing activities.

Preferred Industry Experience

• IT Services
• IT Staffing & Recruitment
• Outsourcing
• BPO / KPO
• SaaS / Technology
• IT Consulting
• Accounts Outsourcing
• Business Consulting

Key Performance Indicators (KPIs)

• Qualified B2B leads generated
• Marketing-generated sales opportunities
• LinkedIn reach and engagement
• Social media growth
• Email open and response rates
• Email-generated leads
• Website/social traffic
• Campaign conversion rate
• Cost per lead, where applicable
• Marketing contribution to business development
• Content production and campaign execution

Ideal Candidate

The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities.