Marketing Manager – Influencer Partnerships

About Us

Troovy is a modern kids nutrition brand building healthier and smarter food habits for families. We create products that kids genuinely enjoy while giving parents better everyday choices. Troovy is rapidly scaling and building a strong consumer base among health-conscious families. Join us as we work to make Troovy India’s most loved youth food brand.

Role Overview

We are looking for a highly driven Marketing Associate – Influencer Partnerships to help scale Troovy’s creator ecosystem. Should be able to work in a fast-paced environment. Startup experience is a plus.

This role is ideal for someone who understands internet culture, creator marketing, and modern consumer brands, and enjoys building relationships and executing high-impact campaigns.

Key Responsibilities

• Identify, scout, and onboard relevant creators and influencers aligned with the brand
• Manage end-to-end influencer collaborations from outreach to execution
• Coordinate campaign briefs, negotiations, timelines, and deliverables
• Build and maintain long-term creator relationships
• Track campaign performance, engagement metrics, and content output
• Stay updated with creator trends, viral formats, and emerging talent
• Work closely with internal creative, performance, and brand teams
• Assist in celebrity campaigns, brand partnerships, and launch activations

Preferred Qualifications

• 1–2 years of experience in influencer marketing, social media, or brand partnerships.
• Bachelors from a premium institution in Marketing and communications.
• FMCG, food, beverage, kids, parenting or consumer brand experience.
• Understanding of performance marketing and creator-led advertising.
• Experience working with creators/agencies is a plus.
• Familiarity with Social Media and creator analytics tools.