Marketing Communications Manager

Collated Ventures is building a portfolio of premium retail and mixed-use destinations, positioned around design-led experience, curated retail and F&B mix, and a distinct sense of place. This role owns marketing and communications for the district portfolio end-to-end from brand positioning and go-to-market strategy through to launch campaigns, PR, and on-ground activations. The ideal candidate has built brands in commercial or high-street retail districts, understands the language of fashion and design, and is equally comfortable setting strategy and executing a launch on the ground.

This is a portfolio-defining role that will shape how Collated’s retail projects are seen and experienced by tenants, brand partners, and consumers alike.

Key Responsibilities

Brand Positioning & Marketing Strategy

• Define and own brand positioning for each retail project, ensuring a distinct identity that reflects its location, target catchment, and tenant mix.
• Develop annual and project-level marketing strategies aligned to leasing timelines, footfall objectives, and tenant/brand partner expectations.
• Build and maintain brand guidelines for each retail asset, and ensure consistent application across all touchpoints: signage, collateral, digital, and tenant communication.
• Track retail, fashion, and lifestyle trends to keep positioning and campaigns current and competitive within the commercial district landscape.

Launches & Activations

• Plan and execute go-to-market and launch campaigns for new retail and commercial projects within the district and phases, from pre-launch anticipation-building through to opening.
• Conceptualise and deliver experiential marketing, activations, pop-ups, and seasonal events that drive footfall and tenant visibility.
• Coordinate closely with Leasing and Design teams to align activation calendars with tenant fitouts, occupancy milestones, and precinct programming.
• Manage vendor and agency partners for event production, styling, and on-ground execution, within approved budgets and timelines.

PR & Communications

• Build and manage relationships with fashion, design, and lifestyle press to secure coverage for launches, tenant announcements, and project milestones.
• Plan and execute PR campaigns around key project moments, positioning retail projects within the design and retail conversation.
• Represent the brand voice across owned channels, digital, social, and print, ensuring tone and messaging stay consistent with brand guidelines.

Tenant, Stakeholder & Cross-Functional Coordination

• Partner with tenant and brand partners on co-marketing opportunities, joint campaigns, and launch support for their stores.
• Coordinate with the corporate marketing function to ensure retail campaigns are aligned with our brand.
• Prepare periodic marketing MIS and campaign performance reports for leadership and partner review.
• Manage marketing budgets for the retail portfolio, including approvals, vendor payments, and spend tracking.
• Work closely with the Leasing team to align marketing campaigns and launch timelines with occupancy and tenant onboarding schedules.
• Coordinate with Facility Management on activation logistics, common-area usage, signage placement, and upkeep of branded spaces.

Team Management

• Build, lead, and develop the team, setting clear goals and reviewing performance against them.
• Mentor team members on brand, campaign, and event execution, and manage day-to-day workload and priorities across the portfolio.

Candidate Profile

• Minimum 5 years of experience in marketing and communications, with meaningful exposure to retail projects in a commercial district, high street, or retail environment.
• Demonstrated experience across brand positioning, PR campaigns, events, experiential marketing, and retail launches.
• Background or strong working exposure to fashion, design, or lifestyle brands, with an eye for aesthetic and experiential detail.
• Bachelor’s or master’s degree in marketing; an additional qualification in Fashion, Design, or a related field is preferred.
• Comfortable moving between strategic planning and hands-on execution, able to write a brand strategy note and stand on-site directing a launch activation.
• Strong stakeholder management skills, with experience coordinating across tenants, agencies, media, and internal teams.