Manager - Distribution & CFA Network Development - FMCG

Manager - Distribution & CFA Network Development | 6 - 7 years | Bangalore

We are hiring for a fast-growing beverage scale-up known for bringing back authentic Indian flavours. As the business expands across markets and channels, we are looking for a Distribution & CFA Network Development professional who can build and expand the company's distribution infrastructure.

This is not a warehouse operations role. We are looking for someone who has hands-on experience in identifying locations, evaluating and appointing CFAs/dark stores, negotiating commercials, setting up new distribution points and managing the partner relationship thereafter.

Location: Bangalore - HO

Your Future Employer

A fast-growing beverage scale-up on a mission to bring authentic Indian beverages to consumers across India. The organisation is expanding rapidly across traditional trade, modern trade, e-commerce and quick-commerce channels, creating an opportunity to build distribution infrastructure from the ground up.

Responsibilities

• Identify and develop new CFA / distribution points based on business and market requirements.
• Identify suitable locations and partners for CFA / warehouse / dark-store setup.
• Evaluate potential CFA partners, negotiate commercials and drive CFA appointment.
• Lead the end-to-end setup of new CFAs / dark stores, including infrastructure and operational readiness.
• Develop and expand the CFA and distribution network across new and existing markets.
• Coordinate with Sales, Supply Chain, Finance and other stakeholders to ensure smooth activation of new distribution points.
• Manage relationships with appointed CFAs and distribution partners, ensuring adherence to agreed commercial and operational terms.
• Analyse distribution coverage, market potential and logistics requirements to identify opportunities for network expansion and optimisation.
• Support new market launches, including distribution infrastructure planning and partner onboarding.
• Monitor CFA performance, service levels, costs and network effectiveness.

Requirements

• 6 - 7 years of relevant experience in Distribution, Channel Development, CFA Development, Dark store Setup, Dark store Operations, Market Expansion or Sales Infrastructure.
• Strong hands-on experience in CFA identification, appointment and setup.
• Experience in setting up dark stores / distribution centres / fulfilment points, particularly for e-commerce or quick-commerce businesses, will be highly relevant.
• Proven experience in partner identification, commercial negotiation and onboarding.
• Strong exposure to distribution network expansion and new market launches.
• Experience with FMCG / Food & Beverage / Beverage / D2C / E-commerce / Quick Commerce businesses.
• Candidates from Coke-Pepsi bottling partners and similar FMCG distribution ecosystems will be considered.
• Bachelor's degree in any discipline.

Important

• Candidates whose experience is limited to day-to-day warehouse operations, inventory management, dispatch or primary/secondary stock movement without CFA appointment/network development experience may not be relevant.

What is in it for you?

• Opportunity to join a high-growth beverage scale-up.
• Build and expand a distribution network during a critical growth phase.
• Work closely with senior leadership across Sales, Distribution & Supply Chain.
• Play a key role in new market expansion and channel development.
• Opportunity to work with an experienced FMCG and beverage leadership team.