Lead- Horeca Sales

Job Opportunity for Horeca Sales- Fresh/Fruits and Vegetables- Mumbai

The Role Lead – Sales – HoReCa & Food Service, you will be responsible for

 Build the business by identifying, acquiring and developing key B2B customers across QSRs, hotel chains, restaurants, caterers, modern retail and institutional food-service segments.

 Develop strong relationships with key decision-makers and procurement teams across accounts such as QSR chains, restaurant groups, hotel chains, institutions and caterers, leveraging existing relationships wherever possible.

 Drive sales of fresh as well as value-added food products, including fruits & vegetables, purees, pastes and other processed/value-added offerings.

 Develop and execute the India B2B sales strategy to deliver revenue, volume, margin and customer acquisition targets.

 Lead commercial discussions, pricing and negotiations while identifying opportunities for new products, categories and customer segments.

 Work closely with Procurement, Supply Chain, Quality, Operations and Finance to understand customer requirements and ensure reliable end-to-end supply and service execution.

Qualifications and Skills we look for

 MBA/PGDM in Sales, Marketing, Business Management or a related field.

 12–15 years of experience in B2B Sales / Business Development, with significant hands-on experience in the HoReCa, Food Service or QSR segment.

 Experience in the Food & Beverage industry is strongly preferred; FMCG experience would be an added advantage.

 Proven experience in working directly with QSRs, restaurant chains, hotel groups, caterers, institutional buyers

 Strong existing relationships with food-service / QSR / institutional procurement networks would be an advantage.

 Demonstrated ability to build a business/channel from the ground up, with strong ownership and entrepreneurial mindset.

 Strong understanding of the Food & Beverage supply chain, including sourcing, procurement, quality, processing, logistics and customer fulfilment.

 Strong commercial acumen, negotiation skills and understanding of revenue, margins and profitability.

 Excellent communication, relationship-building and stakeholder management skills.

 Should be a hands-on business builder who can operate independently and create the initial customer base before scaling the team.