Head - BTL Marketing - Navi Mumbai - GO/JC/4642/2026

• Job Details

Job Title: Head - BTL Marketing - Navi Mumbai

Job Location: Navi Mumbai

Work Model: Work from Office

• Candidate Expectations

Candidate should have 10+ Yrs of experience in

Candidate Location: Anywhere in Mumbai

Skills – BTL Marketing, Outdoor Marketing, Branding, Promotions

Candidate Industry: Real Estate/Construction

• Education and Certification

Qualification: Any Graduate

• Detailed Job Description

Head - BTL Marketing

We are looking for a seasoned Head of BTL Marketing to spearhead our offline brand initiatives in Navi Mumbai. The successful candidate will bring 10-18 years of experience in outdoor marketing, BTL campaigns, project launches, promotions, brand positioning, and event marketing. This role demands strategic vision, strong leadership, and a proven ability to drive brand visibility and engagement across diverse offline channels.

Responsibilities

• Develop and execute a comprehensive BTL marketing strategy aligned with overall brand objectives.
• Lead the planning, execution, and optimization of outdoor marketing campaigns across multiple media formats.
• Oversee project launches and promotional activities, ensuring timely delivery and measurable impact.
• Coordinate event marketing initiatives, from concept to execution, to enhance brand presence and customer engagement.
• Drive brand positioning efforts, collaborating with creative, media, and product teams to maintain a consistent brand narrative.
• Manage the BTL marketing budget, ensuring cost-effective allocation and ROI maximization.
• Build and mentor a high-performing BTL marketing team, fostering a culture of innovation and accountability.
• Analyze campaign performance data, generate insights, and recommend actionable improvements.
• Collaborate with cross-functional stakeholders, including sales, product, and digital teams, to integrate BTL efforts with broader marketing strategies.

Requirements

• 10 to 18 years of progressive experience in BTL marketing, outdoor marketing, and event marketing.
• Proven track record of managing large-scale project launches and promotional campaigns.
• Expertise in brand positioning and building brand equity through offline channels.
• Strong leadership and team management skills, with the ability to inspire and develop talent.
• Excellent strategic thinking, analytical, and problem‑solving abilities.
• Effective communication and stakeholder management skills.
• Proficiency in budgeting, financial analysis, and performance measurement.
• Key Skills

KEY SKILLS: Outdoor Execution, Vendor Coordination, Event & Exhibition Execution, In-Site Branding, Reporting, Reporting & Documentation, Project Launches & Promotions, BTL & Outdoor Marketing Execution,