Head — acquisition (website & lead automation)

Head — acquisition (website & lead automation)

Gurgaon

Department Marketing Job posted on 26, Aug 2026 Employee Type Full Time Experience range 8-12 Years

Overview

ETHICS GROUP OF COMPANIES

Head — Acquisition (Website & Lead Automation) — Group Level

We are seeking a Head - Acquisition to own how ETHICS Group marketing is converted into measurable leads and customers. This role owns the complete acquisition journey — website and marketing activity through lead capture, qualification, nurturing and sales follow-up to conversion — together with the systems and automation behind it. Success is measured by qualified leads and customers acquired, not by website traffic.

WHAT THE ROLE OWNS

• Group customer acquisition strategy across Business Verticals, including Supply Chain
• Qualified lead generation through websites, digital channels and marketing automation
• Website conversion performance and commercial effectiveness, not just traffic
• Lead capture across every digital and offline entry point, so no enquiry is lost
• Lead automation, structured nurturing journeys and website–CRM–marketing systems integration
• Automated lead allocation and follow-up, with defined response timelines and escalation
• Lead qualification criteria and handover governance, defined jointly with Sales
• Tracking and reporting of lead source, quality, conversion rate and cost of acquisition

WHO WE ARE LOOKING FOR

• MBA / PGDM, preferably with a Marketing specialisation
• 8–12 years in digital marketing, demand generation or customer acquisition
• Proven ownership of a lead generation function, accountable for qualified lead volume and conversion
• Hands-on experience implementing or operating CRM and marketing automation platforms, integrated with websites
• B2B acquisition experience with extended buying cycles, preferably in supply chain, logistics, warehousing or allied sectors
• Strong command of web analytics, CRM and automation systems; analytical rigour in attribution and funnel measurement; ability to work with Sales on lead quality and follow-up discipline; willingness to travel

HOW SUCCESS IS MEASURED

Volume and quality of qualified leads, by vertical and source · Lead-to-customer conversion rate and its improvement over time · Cost of acquisition and cost per qualified lead against revenue · Website conversion performance · Integrity of the acquisition system (website–CRM integration, data accuracy) · Speed and discipline of lead follow-up · Effectiveness of lead nurturing and re-engagement.

THE ESSENTIALS

Reports to:Chief Marketing Officer

Location:Group Corporate Office, with travel across Business Vertical locations as required

Compensation:₹18–28 lakh CTC per annum, negotiable and commensurate with experience

Progression:Elevation to Group Head — Growth & Customer Acquisition considered at 24 months, subject to performance

Please share your CV with Rashmi.dihingia53@ethicsgroup.in along with a short note on relevant lead generation and conversion outcomes.