Digital Media Manager – Paid Media & Biddable

. Paid Media Planning & Execution – Core Responsibility

• Plan and execute paid digital campaigns across YouTube, Meta, OTT/CTV and other relevant digital platforms.
• Understanding of prevailing market rates at across OTT, Google, Meta, News Channels , OEMs (Samsung Ads, LG etc.)
• Having good relation with channel partners to ensure negotiations and deliver best rates above channels
• Worked on Integrated Media campaign – with exposure of TV planning as well.
• Manage campaign setup, tracking, budgets, targeting, bidding, optimization and reporting.
• Ensure effective utilization of media budgets and maximize reach, engagement, video completion and conversions, depending on campaign objectives.
• Biddable Media Expertise – Core Responsibility
• Demonstrate strong understanding of biddable media buying and optimization.
• Monitor campaigns on a daily/weekly basis and identify opportunities to improve CPM, CPV, CPC, VTR, CTR, reach and conversion efficiency.
• Programmatic – Added Advantage
• Exposure to programmatic media buying and campaign setup will be an advantage.
• Working knowledge of DSPs, SSPs, ad exchanges, audience targeting, programmatic video/display and real-time bidding preferred.
• Analytics & Reporting
• Analyse campaign performance and provide clear, actionable recommendations.
• Agency & Stakeholder Management, Business relation with channel partners
• Manage digital media agencies and platform partners effectively.
• Work closely with Brand teams, agencies for inputs