Digital Marketing Executive – Meta Ads

Hiring: Digital Marketing Expert Company: MantraHeal LLP Department: Marketing Position: Digital Marketing Expert Job Type: Full-Time | On-Site About the Role We are looking for a creative and performance-driven Digital Marketing Expert who can take ownership of our Meta Ads, social media platforms, content strategy, influencer marketing, and overall digital marketing activities . Key Responsibilities Manage and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation and sales. Develop and execute digital marketing and social media strategies . Manage company pages across Instagram, Facebook, YouTube, LinkedIn, and other platforms . Plan and manage monthly content calendars, Reels, posts, stories, and promotional campaigns . Create content concepts, creative briefs, hooks, captions, and video scripts . Identify, shortlist, and coordinate with influencers, UGC creators, doctors, and other collaborators . Handle influencer negotiations, deliverables, timelines, and campaign coordination. Coordinate product shoots, influencer shoots, UGC shoots, locations, talent, and production teams . Coordinate with designers, video editors, agencies, influencers, and internal teams. Monitor campaign performance and analyze CPL, CPA, ROAS, CTR, leads, engagement, and conversions . Develop strategies to improve lead quality, customer acquisition, brand visibility, and marketing ROI . Track competitors, market trends, and emerging social media trends. Prepare regular marketing performance reports for management. Coordinate with the Sales Team to ensure proper lead utilization and conversion tracking. Required Skills Strong hands-on experience with Meta Ads Manager Performance marketing & lead generation Facebook & Instagram management Social media strategy Content planning & creative thinking Influencer marketing & coordination Script writing and campaign planning Shoot & production coordination Campaign performance analysis Excellent communication and negotiation skills Ability to manage multiple projects and deadlines Experience & Qualification Experience: 2–5 years preferred in Digital Marketing / Performance Marketing / Social Media Marketing. Qualification: Graduate in Marketing, Digital Marketing, Business Administration, or a related field. Candidates with strong practical experience in Meta Ads and lead generation will be preferred. What We’re Looking For Someone who can independently manage the complete digital marketing cycle — from strategy and Meta Ads to content, influencers, scripts, shoots, campaigns, and performance analysis.