Digital Marketing Executive

Company Description DEXA Digital is an AI-powered digital marketing and automation agency that helps businesses grow faster, smarter, and more efficiently. By combining Artificial Intelligence, marketing strategy, and automation systems, the company enables brands to generate leads, improve conversions, and reduce manual work. DEXA Digital focuses on delivering scalable growth and measurable results through digital marketing strategy, social media management, performance marketing, AI automation, and data-driven solutions. The agency supports startups, small businesses, and global clients, offering tailored services for consistent growth. DEXA Digital is based in Pune, India and serves clients worldwide.

Role Description The Digital Marketing Executive will work in a part-time, hybrid role based in Pune City, with flexibility for some work from home. This role involves planning and executing digital marketing campaigns across social media and other online channels, monitoring performance, and optimizing activities based on data and web analytics. The executive will create and manage web content, coordinate social media posts and engagement, and support lead generation initiatives powered by AI tools and automation platforms. Day-to-day responsibilities include collaborating with internal teams, preparing performance reports, contributing to marketing strategies, and ensuring brand consistency across digital touchpoints.

Qualifications

• Strong foundation in Marketing and Social Media Marketing, with experience in campaign planning and execution.
• Proficiency in Web Content Writing and clear, professional Communication skills.
• Hands-on experience with Web Analytics tools and data-driven decision-making.
• Familiarity with AI-powered marketing tools, automation platforms, and lead generation systems is an advantage.
• Bachelor’s degree or ongoing studies in Marketing, Communications, Business, or a related field preferred.
• Ability to work effectively in a hybrid environment, manage time independently, and collaborate with cross-functional teams.
• Prior experience in a digital agency or similar environment is beneficial.