Digital Marketing & Business Development Executive

Job Description – Digital Marketing & Business Development Executive

Company Name: VK Design and Technologies

Job Title: Digital Marketing & Business Development Executive

Department: Digital Marketing & Sales

Job Overview

We are looking for a proactive and result-oriented Digital Marketing & Business Development Executive to manage digital marketing activities, generate qualified leads, build client relationships, and drive sales for our services, including Website Design & Development, Digital Marketing, Graphic Design, and Branding.

Key Responsibilities

• Digital Marketing & Meta Ads
• Plan, create, launch, and manage advertising campaigns on Meta Ads (Facebook & Instagram).
• Conduct audience research, competitor analysis
• Social Media Management
• Manage company social media accounts, including Instagram, Facebook, and LinkedIn.
• Develop strategies to improve brand awareness and generate business enquiries.
• Content Creation
• Create marketing content, captions, ad copies, promotional messages, and campaign ideas.
• Coordinate the creation of social media creatives, banners, posters, and short-form videos.
• Develop content for website promotions, service campaigns, and lead generation.
• Lead Generation & Prospecting

· Generate potential client leads through Google Maps, LinkedIn, Instagram, business directories, and other relevant platforms.

· Conduct cold calling, email outreach, WhatsApp follow-ups, and LinkedIn/Instagram outreach.

• Business Development & Website Sales
• Promote and sell the company's services, including:
• Website Design & Development
• Static and Dynamic Websites
• E-commerce Websites
• Website Redesign & Maintenance
• Digital Marketing & Meta Ads
• Social Media Management
• Graphic Design, Branding & Creative Services
• Identify new business opportunities and develop strategies to acquire clients.
• Arrange and attend face-to-face client meetings and online meetings.
• Understand client requirements and recommend suitable services.
• Prepare proposals, quotations, presentations, and service packages.
• Follow up with prospects, negotiate pricing, and support the conversion of leads into clients.
• Build long-term client relationships and identify opportunities for repeat business and referrals.
• Client Relationship Management
• Maintain regular communication with existing and prospective clients.
• Coordinate with the design, development, and marketing teams to understand project requirements.
• Track enquiries, follow-ups, sales opportunities, and client feedback.
• Provide regular updates to management on lead generation, meetings, and sales progress.
• Market Research & Reporting
• Research competitors, industry trends, and potential target markets.
• Identify new industries and businesses that may need our services.
• Track marketing performance, lead quality, sales conversions, and campaign effectiveness.

Required Skills

• Knowledge of Meta Ads Manager and Facebook/Instagram advertising.
• Experience in social media management and content planning.
• Strong communication, presentation, and negotiation skills.
• Confidence in cold calling, client interactions, and face-to-face meetings.
• Lead generation, prospecting, and sales skills.
• Ability to prepare proposals, quotations, and presentations.
• Basic knowledge of website development and digital marketing services.
• Good follow-up, time management, and organisational skills.

Performance Expectations (KPIs)

• Number of qualified leads generated.
• Meta Ads performance and cost per lead.
• Social media consistency, engagement, and growth.
• Number of cold calls, client meetings, and follow-ups.
• Number of proposals and quotations sent.
• Website and digital marketing sales conversions.
• Revenue generated and new clients acquired.

Preferred Candidate

A self-motivated candidate who can handle both digital marketing execution and business development activities, take ownership of tasks, communicate professionally with clients, and contribute to the company's growth.

Job Type: Full-time

Work Location: Chennai

Office Timings: 10 to 7 AM (Day Shift)

Work Mode: 6 Days (2nd & 4th Saturday Off)

Experience: Freshers with relevant skills and experienced candidates may apply.

Email: hr@vkdesignandtechnologies.com

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person