Creative Strategy Head – Brand Management

Job Description: Creative Strategy Head – Brand Management

Location: Delhi NCR

Experience: 6–10 Years (Agency Experience Required)

Employment Type: Full-Time

Department: Brand Strategy & Marketing

About the Role

We are looking for a strategic and creative Strategy Head – Brand Management to lead brand positioning, communication strategy, brand development, and integrated marketing initiatives. The ideal candidate will have a strong understanding of consumer behaviour, brand storytelling, market research, and campaign planning, with the ability to translate business objectives into impactful brand strategies.

Key Responsibilities

• Brand Strategy & Positioning: Develop brand strategies, positioning statements, value propositions, and communication frameworks aligned with client objectives.
• Brand Identity & Communication: Ensure consistent brand messaging, tone of voice, visual identity, and communication across all marketing channels.
• Campaign Strategy: Conceptualise and lead integrated brand campaigns across digital, social media, print, outdoor, influencer marketing, and other relevant platforms.
• Market Research & Insights: Conduct competitor analysis, market research, audience segmentation, and consumer behaviour studies to identify brand growth opportunities.
• Client Relationship Management: Work closely with clients to understand business challenges, present strategic recommendations, and manage brand expectations.
• Creative Direction: Collaborate with creative, content, design, social media, and digital marketing teams to develop compelling brand communication and campaign concepts.
• Brand Development: Build brand guidelines, messaging frameworks, campaign themes, and long-term brand development roadmaps.
• Brand Performance: Monitor brand awareness, engagement, sentiment, share of voice, and other relevant brand health metrics.
• Team Leadership: Lead, mentor, and guide strategy, account management, content, and creative teams to ensure quality and consistency.
• Business Growth: Identify opportunities for account expansion, new brand initiatives, and additional strategic services.
• Presentation & Reporting: Prepare brand strategy decks, campaign proposals, quarterly reviews, and strategic recommendations for clients and senior management.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 6–10 years of experience in brand management, brand strategy, advertising, or integrated marketing.
• At least 2–3 years of experience in a strategic leadership or managerial role.
• Strong expertise in brand positioning, consumer insights, campaign planning, and brand communication.
• Experience working with creative agencies, brands, or multiple client accounts.
• Excellent presentation, storytelling, communication, and strategic thinking skills.
• Ability to translate business goals into creative and commercially effective brand strategies.
• Strong understanding of digital and traditional media, social media trends, and integrated brand campaigns.
• Proficiency in market research, competitor analysis, and brand performance measurement.

Key Performance Indicators (KPIs)

• Brand awareness, recall, and positioning improvement.
• Client satisfaction and account retention.
• Quality and effectiveness of brand strategies and campaigns.
• Campaign engagement and audience response.
• Consistency of brand identity and communication.
• Successful execution of brand development initiatives.
• Account growth and contribution to business revenue.