Creative Director - Arts and Culture

If you're excited about driving 10x growth for India's truly profitable e-commerce platform, then this might just be your dream role. At Meesho, we're building the future of e-commerce grounded in the realities of 150 million+ Bharat users. In the creative team, we are a diverse mix of brilliant designers, captivating storytellers, and video wizards who partner closely with our business teams to build truly impactful creatives that deliver real results. In just the last few months, we've launched India's first AI-led TV campaign, moved our performance marketing creatives to an AI-automated workflow, and built our own Creative Intelligence Unit which is a playground to test, automate, and build with speed. You'll find our creative magic across branding, Performance marketing, Integrated communication and homepage channels for the users.

We're looking for an Creative Manager who's ready to lead the most AI-forward, impact first creative team with vision and empathy. Someone who can raise the bar on craft, mentor a growing team, and bring bold, strategic thinking to everything from brand storytelling to performance creative. If you're a creative leader who's excited to shape what the future of e-commerce feels like, listen to users, and create what they truly need, this is your chance to do it at massive scale and with real impact.

Creative Leadership

Lead campaigns across brand, performance, and integrated comms - from insight to impact.

Shape the creative brief in collaboration with stakeholders, using user insights, behaviour and creative storytelling as a tool for solving real business challenges.

Mentor design, copy and video team to bring big ideas to life across platforms.

AI-First Creative Innovation

Build and scale AI integrated creative workflows across formats. Use GenAI tools not just to execute faster, but to test, optimize, and personalize content at scale.

Help codify creative systems that allow us to automate quality at scale.

Create emotionally intelligent and functionally effective storytelling that reflects Meesho's user aspirations and brand values.

Guide teams to crack platform first formats for all touchpoints - Push Notifications, Performance platforms, TV campaigns, digital branding etc.

Creative That Moves Business

Drive performance through storytelling, test, learn, and optimize content in close sync with growth and product teams.

Translate insights into conversion with not just click worthy but brand building

8+ years in creative leadership (copy and art), ideally across digital, video, and performance formats.

• Experience co-owning briefs with strategy or marketing teams, not just crafting the message, but the problem itself.
• Comfort and curiosity in AI-powered creative tools, workflows, and experimentation.
• Strong team leadership - can run pods, mentor creatives, and build a high-collaboration environment.
• Hunger to innovate, simplify, and scale creative thinking in a high-speed, high-growth setup.

A high-autonomy, high-ownership culture where creative thinking drives business.

A team of passionate creatives solving meaningful challenges together.

Curious about life at Meesho Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Democratising internet commerce for everyone - Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho's large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Daily rituals and processes like 'Problem First Mindset,' 'Listen or Die,' our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.

We offer competitive compensation - both cash and equity-based - tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.

In compliance with the Rights of Persons with Disabilities Act, 2016 , we uphold the following principles:

We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.

Accessible Workplace : Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.

We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.

Career Growth : We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.

Support & Confidentiality : A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.

Awareness & Inclusion : We conduct awareness programs to promote a culture of inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.