Content Creator & Strategist Mumbai (India)

About the Role We are looking for an all-rounder Content Creator & Strategist with a strong understanding of Instagram, short-form content, content strategy, and audience behaviour. The role involves content research, ideation, strategy, scriptwriting, AI-assisted content creation, shoot supervision, and creative execution across multiple brands and industries. Key Responsibilities Research Instagram trends, reels, creators, influencers, and successful content formats. Develop original content ideas and monthly content strategies for multiple clients. Write engaging reel scripts, hooks, captions, and ad scripts. Use AI tools such as ChatGPT, Gemini, Claude, and other relevant platforms for research, ideation, scripting, and content development. Create and refine effective AI prompts while ensuring content remains original and brand-specific. Research Meta Ads Library and develop creative concepts for performance marketing campaigns. Plan and supervise content shoots, including briefing clients, videographers, and editors. Review video edits and provide creative feedback on pacing, visuals, transitions, and storytelling. Create or guide the creation of Canva carousels, posts, reel covers, and stories. Coordinate with clients, editors, designers, and internal teams to ensure timely content delivery. Analyse content performance and use insights to improve future content. Requirements 1–3 years of experience in Content Creation, Social Media, Content Strategy, or Digital Marketing. Robust understanding of Instagram reels, trends, storytelling, and content formats. Excellent content research, ideation, scriptwriting, and communication skills. Robust working knowledge of AI tools and prompt writing. Proficiency in Canva and basic knowledge of video editing. Understanding of short-form video pacing, framing, captions, and visual storytelling. Basic knowledge of Meta Ads and Meta Ads Library. Ability to manage multiple clients, deadlines, and content calendars. Comfortable supervising shoots and appearing in reels when required. Valuable command of English; Hindi/Hinglish is an advantage. Preferred Experience Experience in a social media/digital marketing agency, content studio, or production house. Portfolio of reels, scripts, carousels, campaigns, or social media pages. Experience with performance marketing creatives and ad scripting. Experience using AI tools for content creation and workflow improvement. Portfolio is mandatory.