Brand Strategist (Influencer Marketing)

About the Role

We are looking for a sharp, inquisitive Brand Strategist to join our growing team in Gurgaon. In this role, you will bridge the gap between business objectives, creator culture, consumer insights, and creative execution. You will be responsible for uncovering deep audience insights, defining brand positioning, and crafting compelling narratives that drive impact across creator-led and digital channels. If you thrive on asking "why," digging into data, and predicting culture before it trends,

we’d love to connect.

Key Responsibilities

• Brand Positioning & Messaging: Define core brand foundations, including vision, mission, brand values, brand personality, positioning statements, and value propositions tailored for digital and creator-led platforms.
• Research & Insights: Lead competitive analysis, culture and trend monitoring, and audience research (qualitative and quantitative) to identify market opportunities and actionable human insights.
• Influencer & Content Strategy: Align creator selection, campaign angles, and content pillars with brand positioning to ensure authentic storytelling and maximum campaign ROI.
• Creative Briefing & Collaboration: Translate data and brand strategies into sharp creative briefs for creative teams.
• Performance Analysis: Track campaign benchmarks, synthesize cross-platform analytics, and measure strategic impact on brand equity and engagement.

Qualifications & Skills

Must-Haves

• 2–6 years of experience in brand strategy, consumer insights, digital planning, or strategic planning within an advertising agency, influencer marketing agency, or brand side.
• Master Storyteller: Strong written, verbal, and presentation skills, able to convert raw data into simple, persuasive narratives and client pitch decks.
• Analytical & Creative Balance: Equal comfort analyzing consumer trends/market data and brainstorming creative themes or campaign angles.