Brand Manager - Brand Strategy & Marketing

Company: Tofaa India

Location: Pune

Experience: 4–7 years

Employment Type: Full-time

About Tofaa India

Tofaa India is a premium corporate gifting consultancy focused on creating thoughtful, personalized and memorable gifting experiences for corporates, real estate developers, leadership teams, employees and business clients.

We are building a distinctive premium brand and are looking for a Brand Manager who can take ownership of our brand strategy, marketing direction and agency partnerships.

Role Overview

We are looking for a strategic, creative and commercially minded professional who can identify what Tofaa needs from a branding and marketing perspective, develop a clear plan, and work with external agencies and our in-house design team to execute it.

This role will work directly with company leadership and play a key part in building Tofaa's market presence and supporting business growth.

Key Responsibilities

Brand Strategy & Positioning

• Develop Tofaa's brand positioning, messaging, identity and competitive differentiation.
• Research competitors, customer behaviour, target industries and market opportunities.
• Build a consistent and premium brand experience across all customer touchpoints.
• Develop quarterly and annual brand-building roadmaps.

Marketing Strategy & Planning

• Identify the right channels to reach corporate decision-makers, HR teams, procurement leaders, real estate developers and CXOs.
• Plan brand campaigns, digital marketing initiatives, partnerships and content strategies.
• Prepare marketing budgets, campaign objectives, timelines and performance metrics.
• Recommend initiatives based on business priorities rather than trends alone.

Agency Selection & Management

• Identify and evaluate branding, creative, digital marketing, PR and performance marketing agencies.
• Prepare clear briefs covering business objectives, audiences, deliverables, budgets and KPIs.
• Evaluate agency proposals, creative concepts and strategic recommendations.
• Coordinate execution, review deliverables, manage timelines and ensure quality.
• Monitor agency performance and ensure accountability for agreed outcomes.

Brand Communication & Creative Direction

• Oversee Tofaa's website, corporate presentations, product catalogues, company profile and sales collateral.
• Work closely with the in-house Graphic Designer to translate marketing strategy into compelling visual communication.
• Guide campaign concepts, storytelling, case studies and client-facing materials.
• Maintain consistency in brand messaging and visual identity.

Business Growth & Performance

• Work with the sales team to understand customer objections, buying behaviour and reasons for winning or losing deals.
• Identify opportunities to improve brand credibility and generate qualified corporate enquiries.
• Track lead quality, campaign performance, conversion rates, marketing spend and attributable revenue.
• Present monthly performance reports and actionable recommendations to leadership.

Candidate Requirements

• 4–7 years of experience in brand management, brand strategy, integrated marketing or marketing consulting.
• Proven experience managing external branding, creative or digital marketing agencies.
• Strong understanding of brand positioning, campaign planning, digital marketing and customer acquisition.
• Excellent communication, presentation, analytical and project management skills.
• Ability to independently develop strategies, prepare briefs and evaluate agency recommendations.
• A portfolio demonstrating strategic thinking, campaign ownership and measurable business outcomes.

Preferred backgrounds: Branding agencies, integrated marketing agencies, premium consumer brands, luxury, lifestyle, hospitality, real estate or B2B services.

First 90-Day Expectations

• Audit Tofaa's current brand positioning, marketing activities and competitive landscape.
• Define priority customer segments and a differentiated brand strategy.
• Present a practical 90-day marketing roadmap and budget.
• Shortlist suitable external agencies and recommend partners based on business requirements.
• Establish a structured process for agency briefs, approvals, execution and performance reporting.
• Create a measurement framework linking marketing activities to qualified opportunities and business growth.

What We Offer

• Direct collaboration with company leadership.
• Ownership of brand strategy and marketing direction.
• The opportunity to build a premium brand from the ground up.
• The ability to shape agency partnerships and establish an effective in-house marketing function.