Assistant Social Media Manager

We’re looking for an Assistant Social Media Manager who can turn technology into content that people want to watch, engage with and remember.

At INK IN CAPS, you’ll create social media content around experiential technology, immersive brand experiences and innovative digital solutions. The role involves communicating technology in ways that capture attention, demonstrate its real-world application and resonate with business leaders.

Content Strategy & Creation

• Develop and execute social media content strategies for tech-focused brands.
• Assist with creating Reels, carousels, posts, stories and written content for LinkedIn, Instagram, YouTube and other relevant platforms.
• Translate experiential technology, digital solutions and innovative products into compelling content that highlights their value and impact.
• Plan and maintain content calendars aligned with brand positioning, campaigns and business objectives.
• Develop educational, thought-leadership, trend-led and product-focused content.

Video & Creator-Led Content

• Appear on camera and create presenter-led, social-first content.
• Conceptualise videos showcasing technology, interactive installations, immersive experiences and innovative applications.
• Experiment with hooks, formats and storytelling techniques to improve engagement and reach.

Technology & Industry Awareness

• Stay updated on experiential technology, AI, emerging digital solutions, Martech, interactive experiences and relevant industry trends.
• Identify opportunities to translate technological innovations into engaging social content.
• Understand how technology creates value for brands and businesses, and communicate this through relevant examples and use cases.

Collaboration

• Work with designers, video editors, marketers and other creative team members to develop content.
• Collaborate on campaigns, shoots, events and experiential projects.
• Maintain consistency in brand voice, messaging and visual identity across platforms.

What We’re Looking For

• Around 2-3 years of experience in social media management or content creation.
• - Experience creating content for technology-driven brands or businesses; experience in B2B tech communication is an advantage.