Assistant Product Manager - NPD

Key Responsibilities

Revenue, GP and Market Share

Drive primary & secondary marketing strategy to ensure the delivery of AOP of the existing and new products of the respective product categories, for the revenue and GP targets.

Prescribe the pricing of the product vis-a-vis competition and the entire profitability analysis that goes with it.

Ensuring the delivery of budgeted GPs by constantly monitoring the input costs and the necessary price corrections.

New Product Development

Understand consumer insights for the categories, monitor, analyse, and evaluate market trends, and competitor activity to identify new opportunities for the brands.

Developing a new product pipeline based on innovation, consumer insights, channel members and peers.

Lead complete stage-gate process management from ideation to product commercialization.

Liaise with factory as well as the mold manufacturer for product developments and improvements

PLC (Product Life Cycle) Management

Manage the product's pricing strategy and the required margins basis the PLC.

Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs.

Coordinating with the creative/design team for this purpose.

Sales Promotion and Brand Building

Brand building through increased brand visibility by way of marketing collateral support.

Development of digital platform for brand building.

Effectively communicate the value proposition through proposals and presentations.