Area Sales Manager

Job Overview

We are looking for a dynamic and technically oriented Area Sales Manager – Approvals & Specification to develop business through

architects, electrical consultants, MEP consultants, project consultants, contractors, developers and end customers.

The key responsibility will be to get Connect System products approved and specified in projects, tenders and consultant specifications, thereby creating a strong project pipeline and converting specifications into orders.

Key Responsibilities

• Develop relationships with architects, MEP consultants, electrical consultants, PMC consultants and project decision-makers.
• Generate product approvals and specifications for Connect System products.
• Get products included in BOQs, tender documents, technical specifications and project specifications.
• Identify upcoming commercial, corporate, hospitality, healthcare, airport and infrastructure projects.
• Conduct technical presentations and product demonstrations for consultants and project teams.
• Understand project requirements and recommend suitable Connect System products.
• Coordinate submission of TDS, technical documents, compliance certificates, samples and approvals.
• Follow up regularly on product approval status and consultant feedback.
• Develop and maintain a project pipeline from specification → approval → tender → order.
• Coordinate with sales teams, dealers and distributors to convert approved projects into business.
• Track competitor specifications and identify opportunities to replace competing products.
• Visit project sites and coordinate with contractors, electrical teams and procurement departments.
• Support tender enquiries, technical clarifications and product selections.
• Maintain complete project and approval records in CRM.
• Achieve monthly targets for new consultant approvals, specifications, projects and business conversion.
• Provide regular reports on project status, approvals, upcoming tenders and expected orders.

Candidate Profile

• Graduate / Diploma / B.Tech in Electrical, Electronics, Civil, Mechanical or related field.
• 3–7 years of experience in specification sales, project sales, consultant approvals or business development.
• Experience in electrical products, wiring accessories, lighting, cable management, building materials, MEP products or interior products preferred.
• Strong understanding of consultant-driven sales and project business.
• Good technical presentation and communication skills.
• Ability to read and understand BOQs, drawings, specifications and tender documents.
• Strong relationship-building and negotiation skills.
• Good knowledge of local architects, consultants, contractors and project ecosystem will be an advantage.
• Willingness to travel extensively for meetings, project visits and approvals.
• Knowledge of CRM and sales reporting.