Area Sales Manager (Channel Sales)

Position: Sales Executive / Channel Sales

Segment: Aluminium Ladders

Experience: 2–5 years in Dealer/Distributor Sales

Location: Noida, Mumbai, Kolkata

We are looking for a dynamic and result-oriented Sales Professional to develop and manage our Dealer & Distributor network for the Aluminium Ladder segment.

Key Responsibilities

• Develop new dealers and distributors and expand the channel network in the assigned territory.
• Manage and strengthen relationships with existing dealers, distributors, hardware stores, and industrial customers.
• Achieve monthly and annual sales targets through effective channel management.
• Generate leads, conduct market visits, and identify new business opportunities.
• Promote the company’s aluminium ladder products and communicate product features and benefits to channel partners.
• Ensure regular order generation, timely follow-ups, and payment collection.
• Monitor competitor activities, market trends, pricing, and customer requirements.
• Coordinate with internal teams for order processing, dispatches, and customer support.
• Maintain regular sales reports and provide market feedback to management.

Candidate Profile

• 2–5 years of experience in channel sales, dealer/distributor sales, hardware, construction, tools, or related products.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented, energetic, and willing to travel extensively within the assigned territory.
• Good understanding of dealer/distributor business and local markets.
• Two-wheeler and valid driving licence preferred.