Web Designer – UI/UX

WordPress - Web Designer – UI/UX Main Responsibilities Build responsive websites using WordPress and Elementor Pro . Create wireframes, page layouts, prototypes and complete website designs. Design modern, clean and conversion-focused websites in Figma . Work with Astra and GeneratePress themes. Build websites and landing pages using Webflow and Framer . Convert Figma designs or reference websites into fully functional websites. Create homepages, service pages, blog pages, landing pages, pricing pages, comparison pages and contact pages. Design websites for affiliate marketing, coupon codes, directories, comparison platforms and digital marketing projects. Create reusable website sections, templates, components, headers and footers. Ensure every website works properly on mobile, tablet and desktop. Configure basic on-page SEO using Rank Math . Improve website speed, image optimization and Core Web Vitals. Maintain and update existing company websites. Fix responsive-design, layout, styling and plugin-related issues. Coordinate with SEO executives, content writers and web developers. Test forms, buttons, menus, links and website layouts before publishing. Must-Have Requirements

• Figma Skills The candidate should know: Wireframing and website-layout planning. Auto Layout. Components and variants. Reusable design systems. Typography, spacing and colour styles. Responsive desktop, tablet and mobile designs. Interactive prototypes. Developer handoff. Exporting properly optimized design assets. Creating original designs based on reference websites.
• WordPress and Elementor The candidate should have practical experience with: WordPress installation and website setup. Elementor and Elementor Pro. Global fonts, colours and website settings. Responsive editing for mobile, tablet and desktop. Elementor Theme Builder. Custom headers and footers. Blog templates and archive pages. Forms, pop-ups and call-to-action sections. Reusable templates and global widgets. Basic plugin installation and configuration. Identifying plugin conflicts. Making changes without unnecessarily installing too many plugins.
• Astra and GeneratePress The candidate should know how to: Install and configure Astra and GeneratePress. Customize headers, footers, containers and sidebars. Set global typography, colours and spacing. Create lightweight and fast-loading websites. Use starter templates without making the website look copied. Work with child themes or custom CSS when required.
• Webflow The candidate should know: Webflow Designer. Responsive layouts and breakpoints. Flexbox and CSS Grid. Components and reusable sections. CMS Collections. Forms and basic interactions. Animations and transitions. SEO settings. Custom-domain connection and website publishing.
• Framer The candidate should know: Framer website building. Responsive layouts and breakpoints. Components and reusable sections. CMS pages. Forms. Basic animations and interactions. SEO settings. Custom domains and publishing.
• Rank Math and Basic SEO The candidate does not need to be an SEO expert, but should understand: Rank Math setup and configuration. SEO titles and meta descriptions. Heading structure: H1, H2, H3. Image alt text. Clean URLs. Internal linking. Canonical URLs. XML sitemaps. Breadcrumbs. Basic schema settings. Index and no-index settings. Designing pages without damaging SEO structure.
• UI/UX Design Knowledge The candidate should understand: Visual hierarchy. Typography and spacing. Colour combinations. User-friendly navigation. Clear calls to action. Conversion-focused landing pages. Form and checkout usability. Mobile-first design. Consistent design across pages. Basic accessibility, including readable text and colour contrast. Designing according to the target audience and business purpose.
• Basic Technical Knowledge The candidate should have at least basic knowledge of: HTML and CSS. Basic JavaScript understanding. Custom CSS inside WordPress, Webflow and Framer. Domain