Walk-In Trade Marketing Manager (Noida)

Trade Marketing Strategy • Develop and execute annual and quarterly trade marketing plans aligned with business objectives. • Design channel-wise promotional calendars for General Trade, Contemporary Trade, and Wholesale. • Plan and execute product launches across markets. • Work closely with Sales, Marketing, and Supply Chain teams to ensure effective execution. Channel Development • Drive visibility initiatives including merchandising, branding, POSM deployment, and in-store activation. • Improve secondary sales through retailer and distributor-focused programs. • Develop retailer loyalty and incentive schemes. • Identify opportunities to improve market penetration and numeric distribution. Role & responsibilitiesPreferred candidate profileRequired Qualifications • MBA in Marketing or Sales (Preferred) • Bachelors degree in business, Marketing, or related field Experience • 5–8 years of experience in Trade Marketing within the FMCG industry. • Experience in biscuits, foods, beverages, confectionery, or consumer goods is preferred. • Exposure to General Trade and Modern Trade channels. • Experience managing distributor networks and trade promotions. Analytical Skills • Sales Analytics • Excel (Advanced) • Power BI (Preferred) • Data Interpretation • ROI Analysis Preferred Industry Experience • Biscuits • Bakery Products • Foods & Beverages • FMCG • Snacks • Confectionery Travel Requirement • 30–50% travel across assigned markets for market visits, distributor reviews, and trade activation monitoring.