Support execution of the digital marketing strategy in line with hospital and business objectives.
Plan and execute digital campaigns across Google, Meta, YouTube, LinkedIn and other relevant platforms.
Manage and optimize paid search, paid social and display campaigns as assigned.
Support lead-generation campaigns for hospital services, specialties, doctors, health packages and events.
Conduct keyword research and support SEO activities to improve organic visibility.
Coordinate website content updates, landing pages, campaign pages and basic SEO requirements.
Monitor website traffic, leads, conversions and campaign performance using analytics tools.
Prepare daily, weekly and monthly digital marketing MIS reports and performance dashboards.
Coordinate with Social Media, Graphic Design and Video teams for campaign creatives and content.
Maintain digital campaign calendars and ensure timely launch of approved campaigns.
Track campaign budgets, spend, leads and ROI and highlight deviations to the reporting manager.
Support remarketing, audience segmentation and campaign optimization activities.
Monitor digital trends, competitor campaigns and changes in platform algorithms.
Assist in online reputation and review management in coordination with the Social Media/PR team.
Ensure digital content and campaigns follow approved brand guidelines and healthcare communication policies.
Coordinate with agencies and external vendors for campaign execution, deliverables and timelines.
Support tracking implementation such as pixels, conversion events, UTM parameters and campaign tagging.
Ensure accurate lead data capture and coordinate with CRM/operations teams for lead follow-up and conversion tracking.
Identify opportunities to improve digital reach, engagement, lead quality and campaign efficiency.
Participate in digital marketing training, quality initiatives and process improvement activities.
Perform any other duties assigned by the Reporting Manager or Management.

Walk-in || Digital Marketing Associate

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