Video Content Producer & Visual Designer

Video Content Producer & Visual Designer

About KisanKraft

KisanKraft Limited is a leading Bengaluru-headquartered agricultural equipment and power tools company, dedicated to empowering farmers across India with modern, affordable farm mechanization solutions. With a 46-acre manufacturing facility in Nellore, 14 branch offices, a dealer network of 5,000+ partners across the country, and exports to 20+ countries, KisanKraft is committed to driving productivity and innovation in the agricultural sector.

About the Role

Most farmers decide what to buy after watching a machine work in a field like theirs, so video is central to how KisanKraft sells. We're looking for a hands-on, multi-skilled Video Content Producer & Visual Designer who can shoot a video, edit, design, and use AI video tools to produce content that is accurate, in the farmer's language, and fast to market.

You will own KisanKraft's video and visual output end to end — product demos, field stories, dealer and service training, social media, e-commerce listings, and export-market content. The ideal candidate is equally comfortable in a paddy field with a camera, in an edit suite, and with the newest generative AI tools, and has a genuine interest in the agricultural sector and rural economy.

This role is based in Bengaluru and reports to the Brand Manager as part of the in-house creative team, working closely with the graphic designers, sales, service, export, and CRM teams. We are looking for 2–5 years of relevant experience.

Key Responsibilities

• Video Production (Plan, Shoot & Edit)
• Product Demo & Field Videos: Plan, script, shoot, and edit demo videos across our ~450-product range (reapers, weeders, tillers, sprayers, pumps, power tools, and more), filmed in real field conditions with farmers, dealers, and service engineers.
• Pre-production: Turn briefs from the Brand Manager, Sales, and Export teams into storyboards, shot lists, and scripts; scout locations, coordinate with branch offices and dealers, and plan shoots around crop seasons.
• Shooting: Operate DSLR/mirrorless and video cameras, gimbals, drones (where permitted), lights, audio, and green screen; capture strong product, factory, and field photography for catalogues, packaging, and listings.
• Post-production: Edit, colour-grade, mix audio, and add motion graphics and subtitles; deliver every video in formats suited to YouTube, Instagram Reels, Facebook, WhatsApp, the KisanKraft app, e-commerce marketplaces, and dealer displays.
• AI Video Generation & AI-Assisted Production
• Generative Video: Use generative AI video tools (for example Runway, Google Veo, Kling, Pika, or similar) to create B-roll, concept visuals, animated explainers, and social-first short videos.
• AI Voice & Avatars: Use AI avatar and voice tools (for example HeyGen, Synthesia, ElevenLabs, or similar) for multilingual voice-overs, dubbing, and presenter-style videos at scale.
• AI Design & Editing: Use AI image and design tools (Adobe Firefly, Midjourney, Photoshop Generative Fill, Canva AI) and AI editing features (auto-captions, transcription, upscaling, noise and background removal, smart reframing for vertical formats) to cut turnaround time.
• Blending AI with Real Footage: Write effective prompts and combine AI-generated footage with real shoot footage so the final output looks seamless and credible.
• Product Accuracy: Never let AI misrepresent a product's specifications, performance, safety features, or the way it is operated. Real products shown doing real work must be filmed, or verified against the actual machine by the product team.
• Responsible Use: Follow platform AI-labelling rules and applicable Indian regulations on synthetic content, respect copyright and licences, and get consent before using any real person's face or voice.
• Tool Scouting: Keep track of new AI tools and recommend what KisanKraft should adopt, with an eye on quality, cost, and speed.
• Graphic Design & Brand Collateral
• Create social posts, thumbnails, banners, brochures, product leaflets, dealer point-of-sale material, and exhibition and Krishi Mela creatives.
• Ensure all video and visual output stays consistent with KisanKraft brand guidelines across online and offline channels.
• Multilingual, Training & Channel Content
• Regional Languages: Produce regional-language versions (Kannada, Hindi, Telugu, Tamil, Marathi, Bengali, and others) through voice-over, subtitles, and AI dubbing, so the same video works across states and export markets.
• Training & After-Sales: Make short how-to, safety, operation, and maintenance videos for farmers, dealers, and service teams across our 5,000+ dealer network.
• Corporate & Export: Cover the Nellore manufacturing facility, events (season kick-offs, dealer meets, farmer meetings, launches), leadership communication, and content for international distributors in our 20+ export markets.
• Asset Management & Performance Tracking
• Maintain an organised, searchable library of raw footage, edited videos, photos, and design files, with clear version control and usage rights.
• Track views, watch time, and engagement with the sales team, and use the data to improve hooks, length, and formats.
• Stay flexible to take on new assignments as business priorities shift.

Skills & Competencies

• Strong visual storytelling — you can explain a machine's benefit to a farmer in 30 seconds.
• Sharp sense of design, composition, and colour, with an extraordinary eye for detail.
• Good technical knowledge of audio/visual equipment, hardware, software, and troubleshooting.
• Knowledge of safe work practices, especially around lighting, manual handling, and filming near moving farm machinery and power tools.
• Comfortable working with farmers and dealers in rural settings; Kannada, Hindi, or Telugu along with English is a strong advantage.
• Self-motivated and able to work independently, while being a good team player who handles ambiguity by asking the right questions and anticipating needs.

Software Knowledge

• Video: Adobe Suite - Premiere Pro, After Effects, and more.
• Design: Adobe Photoshop, Illustrator, CorelDRAW, Canva.
• AI: At least one generative video tool and one AI voice/avatar tool, used in real projects.
• Other: MS Office; 3D product rendering or animation (Blender, Cinema 4D, KeyShot) will be a plus.

Qualification & Experience

• Graduate, or degree/diploma in Film Making, Video Production, Visual Communication, Animation, or Design.
• 2–5 years of hands-on experience in video production and graphic design, ideally for a product, manufacturing, agriculture, or rural-focused brand.
• A portfolio/showreel is mandatory, including at least one sample of AI-generated or AI-assisted video work.

Travel

Travel is required for field shoots, the Nellore manufacturing facility, dealer sites, exhibitions, and farmer events.

How to Apply

Please email your resume and portfolio/showreel link to jobs@kisankraft.com with the subject line "Video Content Producer & Visual Designer".