Team Lead - Digital Marketing

• Company Description

Coronet Foods Pvt Ltd is a biscuit manufacturing company established in 2002, known for its state-of-the-art factory and wide range of biscuits that cater to diverse tastes and preferences. The company is strongly committed to excellence, innovation, and customer satisfaction, delivering products with appealing flavors, textures, and nutritional value. A dedicated team of skilled professionals ensures strict adherence to quality standards throughout the manufacturing process. Coronet Foods has a strong presence in the snacking category, with an established footprint across the African continent and GCC countries, where its products are enjoyed by people of all age groups. The company continues to expand its reach, aiming to bring delightful treats to consumers around the world.

Job Summary

Coronet Foods is looking for a Digital Marketing Team Lead to manage B2B marketing activities for our biscuits, wafers, confectionery, tea, coffee, and other packaged food products.

The candidate will be responsible for generating qualified leads from importers, distributors, wholesalers, retail chains in international markets.

Key Responsibilities

• Develop and execute B2B digital marketing campaigns.
• Manage SEO, Google Ads, LinkedIn, email marketing, social media, and website activities.
• Generate and qualify leads from importers, distributors, wholesalers, and retail buyers.
• Create marketing content, product presentations, catalogues, and campaign materials.
• Manage the company website, landing pages, and product listings.
• Maintain lead information and follow-ups in HubSpot or CRM software.
• Coordinate with the export sales team to convert leads into meetings, samples, quotations, and orders.
• Track campaign performance, lead quality, conversion rates, and marketing costs.
• Prepare weekly and monthly marketing reports.
• Lead and guide the digital marketing team and external agencies.
• Support market expansion and brand promotion in international markets.

Key Performance Indicators

• Qualified B2B leads generated.
• Importer and distributor enquiries.
• Meetings, sample requests, and quotation opportunities.
• Website traffic and enquiry conversion.
• Campaign cost per qualified lead.
• Email and LinkedIn response rates.
• Marketing-generated sales pipeline.
• Lead response time and CRM accuracy.
• Export sales opportunities generated through marketing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–7 years of experience in B2B digital marketing, preferably in food, FMCG, manufacturing, or export industries.
• Experience in SEO, Google Ads, LinkedIn marketing, email marketing, social media, and CRM.
• Strong analytical, communication, leadership, and reporting skills.
• Experience with HubSpot, Google Analytics, Excel, and marketing automation tools is preferred.
• Knowledge of food products, distributors, importers, and international markets will be an advantage.

Apply with your updated resume and details of relevant B2B marketing experience.