Sr. Executive - Performance Marketing

Job description

Designation: Sr. Executive/Assistant Manager – Performance Marketing

Brands: JOKER & WITCH (www.jokerandwitch.com) | TEEJH (www.teejh.com)

Industry

Retail Apparel and Fashion

Employment Type

Full-time The incumbent will be responsible for managing all the sales & online marketing campaigns with a strong focus on analytics and cross-functional coordination. Below are the key responsibilities:

Roles & Responsibilities

• Acquisition & Performance Marketing: Develop and execute customer acquisition programs/campaigns through PPC (Google/FB/Instagram), Programmatic Ads, Display Ads, WhatsApp Business API, Email, Affiliate, Referral, Social media, etc
• Retention & Loyalty: Drive buyer retention campaigns to maximize repeat buying, and customer loyalty across all digital mediums. Implementation of loyalty program, referral program, & WhatsApp marketing.
• Product/Platform/Mobile APP Marketing: Optimization of all the digital properties such as APPs, Websites, Social Media profiles, Blog etc. in order to maximize traffic conversion, funnel improvement, and to provide a seamless top-notch experience to customers.
• MARKET RESEARCH and analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports so as to stay ahead of the competitive curve.
• Marketplace Growth: Create and drive promotions/advertising and manage the overall growth across all Marketplaces such as Myntra, Nykaa, Ajio, Amazon, Flipkart etc. Liaise between internal teams and/or agencies for a smooth supply of ads, creatives and reports.
• ANALYTICS: Create various kinds of Sales & marketing reports using Google Analytics, Adwords, Facebook Business Manager and any related analytics platform/software etc.

Desired Candidate Profile

• 2 - 5 years of Digital/Online Marketing experience in verticals such as E-Commerce, Retail, Food, Travel, Consumer Goods or App-based businesses.
• Excellent understanding and execution of Google, Instagram & Facebook advertising landscape.
• Strong analytical sense and a target driven mindset.
• Possesses a “hands-on” approach and an ability to multitask in a fast paced start up environment
• Proficient in Excel, Pivot analysis, V-Lookup & other MS Office
• Excellent communication & negotiation skills.
• Candidates based out of Bangalore, and willing to join immediately will be given preference
• Bachelor degree required, MBA graduates will be given preference.

Reporting to the Lead – Digital Marketing

Remuneration: As per Industry standards