Sr Digital Marketing Manager (Gurugram)

Job Title: Sr. Digital Marketing Manager

Experience (years) - Min: 5 Years

Experience (years) Max: 10 Years

Location : Udyog Vihar Phase 3, Gurgaon, Haryana

Education Qualification: BCA/MCA/BE/B. tech/Related Degree

Notice Period: Immediate to 15 Days

Must Have Skills

Digital Marketing, Affiliate Marketing, Paid Advertising, Google and Meta Ads, Social Media Management

Good to Have

Budget Management, Vendor Management

Key Responsibilities

Digital Marketing Strategy: Develop, execute, and optimize comprehensive digital marketing strategies. Manage and oversee all digital marketing channels including websites, emails, social media, and online advertising campaigns.

Affiliate Marketing: Develop and manage affiliate marketing programs. Collaborate with affiliate partners to maximize ROI.

Paid Advertising: Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Google and Meta Ads: Manage and optimize Google AdWords and Meta (Facebook/Instagram) ad campaigns. Perform keyword research and manage bidding strategies. Develop ad creatives and perform A/B testing to ensure maximum effectiveness.

Social Media Management: Develop social media strategies and manage all social media platforms. Create engaging content and campaigns tailored to each platform.

Budget Management: Develop and manage the marketing budget. Allocate budget to different digital channels and monitor expenses to ensure maximum ROI.

Vendor Management: Collaborate with external vendors and agencies to execute campaigns. Ensure all vendor deliverables are on time and within budget.

Creative Thinking: Bring fresh ideas and cutting-edge thinking to all digital marketing efforts. Continuously seek out new digital marketing opportunities and trends.

Performance Analysis: Utilize strong analytical ability to evaluate end-to-end customer experience .