Sr Copy Writer

Position: Senior Copywriter

Location: Bangalore

Experience: 5+ years

About the Role

We are looking for a Senior Copywriter who can turn ideas into impactful and memorable communication. The role involves working across three brands – Decorpot, FurnitureOne, and India Lam, with different audiences and brand voices.

Key Requirements

2+ years of experience in a creative agency

3+ years of total copywriting experience.

Strong portfolio demonstrating creativity, originality, conceptual thinking, and campaign work.

Strong conceptual and ideation skills.

Experience writing for social media, digital campaigns, videos, websites, and offline media.

Excellent command of English with a sharp and conversational writing style.

Ability to understand audience insights and convert them into strong ideas.

Ability to manage multiple projects and work closely with designers, marketers, and creative teams.

Brand-side experience is an added advantage.

Key Responsibilities

Develop big ideas, campaigns, hooks, and messaging.

Create brand communication for Decorpot, FurnitureOne, and India Lam.

Write social media content including hooks, captions, carousels, and reels.

Create copy for digital and paid advertising.

Develop scripts for brand films, ads, testimonials, and content series.

Create influencer briefs, talking points, and scripts.

Write website and landing page content.

Develop communication for experience centres.

Create brochures, booklets, and sales & marketing collateral.

Develop copy for hoardings, print, standees, and other OOH communication.

Note: This is a creative copywriting role. We are not looking for profiles primarily focused on SEO writing, content writing, or keyword-based writing