Specialist - SEO/GEO/AEO & Growth Optimization

We are looking for a skilled SEO & Growth Optimization Specialist to strengthen our AI-first discovery and organic growth efforts. In this role, you will execute hands-on SEO, implement GEO/AEO strategies, and ensure our content is optimized for traditional search engines as well as AI-driven platforms like ChatGPT, Perplexity, and Gemini. You will run experiments, improve conversion journeys, and support the broader marketing strategy with data-backed insights.

This is a full-time onsite role in Pune for candidates with 3+ years of experience in SEO, technical optimization, and performance-driven growth.

Key Responsibilities

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• SEO Execution & Optimization (Hands-On)
• Own day-to-day on-page and technical SEO
• Optimize: o Page structure, headings, metadata, schema markup o Internal linking, crawlability, indexing, page performance • Conduct regular SEO audits and implement fixes independently
• Ensure SEO efforts drive high-intent, conversion-ready traffic
• GEO / AEO / AIO Implementation (AI-First Discovery)
• Execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Structure content to improve LLM understanding, trust, and citation
• Optimize for:

o Conversational and voice queries o AI-generated summaries and answers

• Support AIO (AI Index Optimization) initiatives across AI platforms

3.

Marketing Strategy

Support & Execution

• Translate the marketing and growth strategy into clear execution plans
• Contribute insights on:

o Channel prioritization o Content themes

• Identify gaps and propose data-backed growth opportunities
• A/B Testing & Conversion Rate Optimization
• Plan and execute A/B and multivariate tests across:

o Landing pages o CTAs and messaging o Content formats

• Define hypotheses, success metrics, and decision criteria
• Continuously optimize:

o Conversion rates o Engagement depth o Lead quality

• Analytics, Reporting & Insights
• Track and analyze performance across SEO and AI discovery channels
• Monitor metrics related to:

o Organic visibility and rankings o GEO / AEO effectiveness o Experiment outcomes

• Share actionable insights with the Sr. Lead on a regular basis

Requirements

Tools & Platforms (Hands-On Experience Expected)

• SEO & Research: SEMrush, Ahrefs, Google Search Console, Google Analytics (GA4) or equivalent
• Technical SEO: Screaming Frog, PageSpeed Insights, Lighthouse, or equivalent
• Experimentation & CRO: VWO, Google Optimize (or equivalent tools)
• AI & AEO Research: ChatGPT, Perplexity, Gemini, Copilot (for intent and answer analysis)
• Content & Collaboration: CMS platforms (WordPress or similar)

Required Skills & Experience

• Min 3 years of hands-on experience in SEO, Growth, & Performance Marketing
• Strong execution capability in:

o On-page and technical SEO o Content optimization and structuring

• Practical knowledge of GEO / AEO / AIO
• Experience running A/B tests and optimization experiments
• Exposure to B2B, tech, or cybersecurity marketing

Benefits

What We Offer

• Pioneer Status: Be among the first marketers in India to officially specialize in GEO and Agentic AI marketing.
• High-Growth Domain: Cybersecurity is recession-proof, and AI Security is the fastest-growing vertical within it.
• Leadership Opportunity: As a senior hire, you will have the autonomy to shape the marketing stack and strategy for a global consultancy.

How to Apply: Interested candidates should submit a detailed resume and a cover letter outlining their qualifications and experience relevant to the role applied for.

Applications should be sent via our careers portal or to hr@stfox.com St. Fox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.